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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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It's an Exciting Time for New Technology Products

04/10/2014
It’s getting to be that time again – we are only weeks away from HITEC and the buzz around new technology innovation is starting. It’s an exciting time of year. This week I was approached with two very interesting and unique technologies for hotel, resorts and restaurants.

The first is called Tellystream. While I have a feeling someone in our industry has thought of this I haven’t actually seen anything like this to date. Tellystream is a digital signage, DIY solution that allows a property to show its own personal property message on its restaurants and bar televisions during the live commercial breaks. If you are a small property with limited IT support this might be a great option for you or if you are just looking for an innovative way to share messages with your patrons this is worth a look. Check out www.tellystream.com.
 
The second technology is a 3-D pool projection. The Sheraton Waikiki Hotel in Hawaii debuted this technology with an illusion of aliens in the resort’s pool. The company responsible for this is PointCloud Media who took its building mapping technology and adapted it to water. It has a definitely cool factor of 9.5. I can see resort properties  in Las Vegas, Los Angeles and Miami jumping on this for large events, parties, concerts and New Year’s Eve. The company has put together a demonstration video: http://www.youtube.com/watch?v=HcVzmvzGGys or you can check out http://pointcloudmedia.com.
 
Would you like to see more previews of interesting and innovative technologies? Please email the author at the address below.
About The Author
Geneva Rinehart
SVP, Managing Editor
Hospitality Upgrade


Geneva Rinehart is the managing editor at Hospitality Upgrade. For two decades, she has followed the world of hospitality technology. On occasion she will chronicle hospitality technology issues, technology trends, and new technologies for Hospitality Upgrade on LinkedIn and Twitter: @genevarinehart

 
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