Tech Talk

Recent posts

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.

x
 

SMAC Talk: Four Ways to Compete in the Middle of a Talent Shortage

04/10/2015

Not to be confused with the exchange of taunts by athletes, SMAC is a helpful acronym. Each letter represents a direction in workplace learning that, if utilized together, they may combat hospitality’s globally crippling talent shortage. At the very least, they will boost your ability to compete.

Today’s dizzying multichannel marketplace offers attractive promotional packages designed to lure would-be guests away from their familiar haunts toward something/someplace 'new.' For many, to survive means cutting prices. But for those looking to thrive, first achieve superior customer engagement. Then, pray your customers will be loyal.
 
When it comes to engaging customers, there are two areas to throttle: technological gadgetry and old-fashion hospitality. As for technology, the options are seemingly endless (i.e. from front entrance touchscreen kiosks to back office optimization software suites and any number of devices in between). However, when it comes to hospitality, it’s really only your people that will be able to deliver what customers expect: a highly personalized experience. This assumes that you are able to successfully attract and retain top industry talent. Only they possess the professional range to impress even the most sophisticated international travelers.

If getting top talent has proved to be difficult, take solace in knowing that you’re not alone. The talent shortage is worldwide. Forecasts show a dire future where industry growth will likely be compromised by an expanding talent gap. For instance, the World Travel & Tourism Council (WTTC) issued a report in 2014 indicating the industry’s human capital challenges could create a net loss of as many as 11 million jobs across 37 countries by 2024.

Here’s the irony: The best approach in this competitive marketplace is to leverage your staff’s professional skills, however, talented professionals are becoming more difficult to find.

What to do? Well, when confronted by challenges, it’s often helpful to start talking SMAC.

1. “S” stands for Social

Scholars and workplace learning practitioners have long identified the fact that learning is social. Whether through direct instruction or observation, we’ve always learned from one another. The significance of this fact is our access to information. Put another way, we can learn almost anywhere and in a variety of formats (termed learning interventions). In order to take advantage of this, forward-thinking organizations are abandoning the top-down mentality of talent development toward strategies that incorporate informal learning and interactive games. Today, these organizations are transforming their “learner population” from passive consumers into actuators who are able to and even expected to contribute to the organization’s developmental goals.

2. "M” stands for Mobile

Mobile Learning or “mLearning” builds on the social basis of talent development by leveraging the portability of personal electronic devices. Effective mLearning presents the assistance people seek when they need it … smack-dab in the middle of the task at hand.

Also, mLearning is the ideal way to activate learning over time. With it, talent development interventions can be spread out, prior to the moment the knowledge is required on the job as well as afterward. These reactivation interventions are especially beneficial for memory retention.

3. “A” stands for Analytics

Evaluating training activities with smile sheet surveys consisting of “Did you enjoy the training?” and “Do you think the material was relevant?” questions are not good enough. Such satisfaction and reaction assessments have been widely used for two terrible reasons: they safely avoid accountability and are easy to tabulate.

Business solutions today must be supported by the collection, measurement and analysis of both valid and reliable data. In the world of talent development, organizations must measure the application of learning via actual behaviors, not by happy faces on an evaluation form.

4. “C” stands for Cloud-based

Digital, cloud-based interactivity means creating, sharing, viewing and collaborating. Learning leaders of the future will be less like trainers and more like librarians. Or, better yet, curators. Today, learning interventions are generated more and more by the consumers themselves. Meanwhile, content may be access farther afield in a variety of locations (i.e. Massive Open Online Courses or “MOOCs”). To complete, organizations must act as developmental custodians in a symbiotic exchange where both they and their people thrive.

So, to compete, you must start talking SMAC. You and your people will be glad you did.

About The Author
Daniel Johnson
Chief Operations Officer
Venza Group


Daniel Johnson co-founded the Venza Group, is a partner, and holds the title of chief operations officer. On a daily basis, he builds and reveals the world of training and communications possibilities for Venza Group clients and team members through operational oversight, strategic initiatives and business development. Daniel’s primary focus is to facilitate Venza Group operations so as to best serve the needs of our clients.

 
Comments
Blog post currently doesn't have any comments.
Leave comment



 Security code