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A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.

The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 



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A Beacon in the Dark

04/26/2016

As a beacon of light guides a ship to safe waters, beacon technology guides the consumer to something they may need or want. This revolutionizing technology uses Bluetooth Low Energy (BLE) signal to communicate with a guest's phone when it is within 230 feet, or 70 meters, from one of the devices. The technology opens up the concept of proximity marketing and target marketing to only individuals that are near or in your facility.

If you think this sounds a bit “big brother,” do not get too concerned, yet. This technology currently only communicates to a phone if it has installed an app for that company. It is not an open communication that anyone can be targeted by. The most practical application is using it as part of the loyalty program app.

Will this enhance or hinder the guest experience? By signing up to the loyalty program and using the loyalty app, how much latitude do guests give the resort to store information about them and market to them at every corner? When they selected to opt in to receiving information about specials at the resort, as most jurisdictions require, did they also agree to let the resort track their every movement within the property? Was this covered in the terms of use policy that was so long and confusing that they did not actually read? Where does access to information end and privacy begin?

Beacon technology has opened a new world in the concept of guest service. The ability to let a loyal customer know of a special based on his or her location within your property capitalizes on the impulse buy. As with most adoption of new technology, the technology itself is not the problem. It is the human element. In this case, the customer’s expectation of privacy is going to be a major concern. No matter what the law may dictate, the customer is going to expect the ability to choose from a list of options to opt in to. The consumer already has to download the company app, turn on Bluetooth and turn on location services. Within that process, we need to inform the guest how this technology is going to be used and how it pertains to personal information. Are we ready for that? We need to be ready in order to guide our customers to use this technology and not be afraid to opt in.
 
About The Author
Terry Price, CPA, CHAE, CHTP
Principle Owner
HFT Consulting Group


Terry Price, CPA, CHAE, CHTP is a principle at HFT Consulting Group and is part of the DANNI Enterprise team. He can be reached at Terry@hftcgroup.com.

 
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