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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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Forty Nine Vendors Walk Into a Bar...

04/13/2016

Last week was my inaugural visit to Hospitality Upgrade’s Executive Vendor Summit. I was a little late to this party – this was the 12th year of this annual get-together – but my first time attending. To be fair, I didn’t previously qualify for an invitation; I wasn’t a founder or C-level executive of a hospitality technology or service company (strike one) that advertises in Hospitality Upgrade (strike two) or a consultant (strike three). All that changed this past year when I began practice as an independent industry consultant and – bingo! – I made the list.  

Not that I’m a stranger to industry trade shows and educational events. I’ve seen my fair share of those over the years, including HU’s other leading event, The CIO Summit, which I attended when I was working for hotel and resort organizations rather than software engineering companies. Nonetheless, I found this experience to be unique from the vendor’s perspective: the session content generally resonated with the group, but attending the event was really about the networking. 

Think about it: vendors can keep themselves well occupied and well over budget attending everything from HITEC and HSMAI on down through the regional and specialty shows that go on all year long. But the clear focus at those events is the customer: the contact, contract or opportunity that makes all that travel both necessary and worthwhile. As a vendor, you’re not doing your job if your tradeshow/event focus isn’t completely on your customer base. Yes, vendors talk to and meet with other vendors at every gathering, but the usual purpose there is to solve a specific problem, satisfy a common customer or to clear a path toward future opportunities. There isn’t the time or the bandwidth to talk about how industry changes might be affecting them, share common concerns, update strategies or bounce a wild-hair idea off a colleague.

The Executive Vendor Summit really exists for that purpose. You’re part of a room full of very smart business people who share hospitality as their common driver. Like you, their fortunes rise and fall with the tides of availability and occupancy. There’s so much they know about what you do without being a part of your operation that it’s amazing. And the opportunity to benefit by sharing – often at surprising levels and with surprising candor – is just way too good to resist.  Everyone wins when it happens.

I used to try to level-set expectations with peers and coworkers as they sought permission to attend seminars or educational conferences. My homemade measure of the attendance value proposition was that the typical event was 80 percent recapitulation; unless you’re a complete newbie, you’ll hear summaries of what you probably already know. Another 15 percent of the event is validation – having an independent third-party confirm that what you’re doing, or what you’d like to try, conforms to industry norms or seems to be workably within reason. The real value proposition for an event lies in the last 5 percent, which is inspiration. This is when the content and the chemistry of the environment send you on to a new place, a new idea or a better approach to an unsolved problem. In short, the value of an event lies in the “aha! moment,” the opportunity for attendees to catch lightning in a bottle. For a vendor, the Executive Vendor Summit greatly increases those odds.

I would suggest that Hospitality Upgrade’s Executive Vendor Summit is one of the best opportunities available for sharing challenges, experiences, and perceptions in an environment of professional, collegial “cooperatition.”  Everyone there has great insights and has walked at least a mile in your shoes, if not run a marathon in them. Attendees come with great insights to share, important experiences that can shape your business efforts and an attitude of openness that reinforces the idea that when you win, we all win. 

About The Author
Michael Schubach




Michael Schubach is a regular contributor to Hospitality Upgrade.

 
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