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Definitely Doug 10/18/19
Posted: 12/06/2019

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Definitely Doug 12/6/19
Posted: 12/06/2019

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

Definitely Doug 11/15/19
Posted: 11/15/2019

Every time I turn around these days, I see a new vendor or product promising something called a complete Guest Experience Management, Guest Journey Management, or Guest Engagement (or some variation on those words). This week I looked at some of the emerging products claiming to be in this space, both to try to better understand it, and to see what promising ideas it may hold.



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How Millennial Expectations are Transforming the Hospitality Industry

04/27/2016
by Geneva Rinehart and Katherine Darsie

Hospitality Upgrade recently had the chance to interview Ray Carlin, vice president of solution and strategy management at Oracle Hospitality, about the key findings in Oracle’s new report, Millennials and Hospitality: The Redefinition of Service.

The report surveyed more than 9,000 millennials from around the world and discussed their use of technology in hotels, restaurants, bars and coffee shops – quantifying the impact mobile devices have on the hospitality industry. Millennials are projected to spend an average of $3,900 each on travel this year.

“It’s not a shock that millennials are interested in using mobile technology, but the reality is it’s a mixed-use environment,” Carlin said. “But for some people, mobile is a personal definition of good service.”

Some key findings of the study:

  • 52 percent of millennials want to manage loyalty on their mobile devices.
  • Millennials want to use this mobile technology but on some level still want personal service and individual customer preference.
  • 39 percent of millennials have already ordered food via a mobile device, while more than half (51 percent) want to be able to order delivery and takeout from mobile.
  • 29 percent of U.S. millennials have already paid for food and drink by mobile device.
  • Millennials want to use mobile technology for hotel services such as connecting to hotel Wi-Fi, checking in to a hotel, booking a room or browsing a hotel website. Out of those surveyed, 46 percent had booked a hotel room using a mobile device, and more than 80 percent said they used a mobile device to connect to the hotel Wi-Fi.
  • There are potential ancillary markets to this group including connecting to room service and accessing entertainment. In the survey, 55 percent of millennials said they wanted to connect their mobile devices in hotel rooms to enjoy entertainment, and 36 percent of millennials said they wanted to be able to access their own entertainment and have the option of paying for music, films and TV programming.

“This study reinforces the need to provide solutions in an adaptive service model,” Carlin said. “It also validates an investment in cloud services and a focus on mobile enabling guest and employee-facing technology. It was an important effort for Oracle meant to communicate how cloud and mobile are inherent on how people want to be served before, during and after the visit.”

To read the full study please click here to sign up for the whitepaper section on our website.

About The Author
Geneva Rinehart and Katherine Darsie

Hospitality Upgrade


 
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