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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Best Hotel Rewards Program

04/11/2017

Hotel rewards programs are important, both to the travelers who join them and to the chains that run them. Roughly 18 percent of frequent travelers become loyal to a given hotel brand primarily because of its rewards program, according to Deloitte. And hotel chains reap an average of 50 percent more revenue from customers who belong to their loyalty programs than those who do not, according to a study from the Center for Hospitality Research at Cornell University.

Nevertheless, questions remain in the minds of many consumers. For instance, is it really worth pledging allegiance to a specific hotel chain when travel-comparison websites and disruptive peer-to-peer rental services could yield lower prices on a case-by-case basis? And how does one go about identifying the most-rewarding option amidst the maze of varying point values, confusing status tiers, and exhaustive terms and conditions pages? Much ultimately comes down to personal preference and geography, but it is possible to cut through the complexity and compare options on equal footing. So in the interest of helping consumers make more-informed travel decisions and ultimately maximize their savings, WalletHub did just that. They compared the rewards programs operated by the 12 largest U.S. hotel chains using 21 key metrics, ranging from point values and expiration policies to booking blackout dates and brand exclusions. These metrics collectively speak to each program’s expected value for travelers with three different hotel spending profiles: light ($487 per year), moderate ($779 per year) and heavy ($1,461 per year).

For the full descriptions and charts as well as a custom calculator that will allow you to personalize the results based on your own budget, visit WalletHub's complete report.

About The Author
Albert Boswijk & Jeroen Oskam




Albert Boswijk is director of the European Centre for the Experience Economy.
 
Jeroen Oskam is director of the Research Centre at Hotelschool The Hague.

 
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