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The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.



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Best Hotel Rewards Program

04/11/2017

Hotel rewards programs are important, both to the travelers who join them and to the chains that run them. Roughly 18 percent of frequent travelers become loyal to a given hotel brand primarily because of its rewards program, according to Deloitte. And hotel chains reap an average of 50 percent more revenue from customers who belong to their loyalty programs than those who do not, according to a study from the Center for Hospitality Research at Cornell University.

Nevertheless, questions remain in the minds of many consumers. For instance, is it really worth pledging allegiance to a specific hotel chain when travel-comparison websites and disruptive peer-to-peer rental services could yield lower prices on a case-by-case basis? And how does one go about identifying the most-rewarding option amidst the maze of varying point values, confusing status tiers, and exhaustive terms and conditions pages? Much ultimately comes down to personal preference and geography, but it is possible to cut through the complexity and compare options on equal footing. So in the interest of helping consumers make more-informed travel decisions and ultimately maximize their savings, WalletHub did just that. They compared the rewards programs operated by the 12 largest U.S. hotel chains using 21 key metrics, ranging from point values and expiration policies to booking blackout dates and brand exclusions. These metrics collectively speak to each program’s expected value for travelers with three different hotel spending profiles: light ($487 per year), moderate ($779 per year) and heavy ($1,461 per year).

For the full descriptions and charts as well as a custom calculator that will allow you to personalize the results based on your own budget, visit WalletHub's complete report.

About The Author
Albert Boswijk & Jeroen Oskam




Albert Boswijk is director of the European Centre for the Experience Economy.
 
Jeroen Oskam is director of the Research Centre at Hotelschool The Hague.

 
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