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A great deal has been written over the years about the viability of moving a hotel’s property-management system (PMS) to the cloud to take advantage of the latest technologies, but hoteliers need to realize that it’s not the only viable option. All platforms have advantages, including self-hosted, private cloud and on-premise solutions that leverage the latest mobile, contact free and web-based technologies. Independent operators can still enhance the digital guest experience, support personalized and mobile check-in, deploy contact free technologies, and secure hotel/guest data even if their PMS does not reside in the cloud. It should not be a question of “Cloud or On Premise?” but rather “Does the PMS solve your business objectives in both technology and service?”

Much has been written in the mainstream hospitality press about the challenges COVID-19 has presented to the industry. Hotels are in more pain than at any time in our memories. Because of the extensive media coverage, I won’t dwell on this topic further in what is primarily a technology column. But it’s the background for this week’s column, and so merits acknowledgement.

Are You All In?
Posted: 07/27/2020

Imagine everyone in your organization engaged, aligned, and performing to their potential. Imagine everyone playing “All In.”

Great organizations have synergy. Their culture allows them to play to a rhythm at a different tempo than the average organization. How do you get that at your organization?

Many front-line hospitality workers rely on tips for a significant part of their paychecks. If not for tips, many hotel associates who serve as waitstaff, bartenders, housekeepers, bell staff, concierges and pool attendants would soon be looking for other jobs. This is a regional issue: in most of Asia and Europe, staff get higher base pay, and tips are either not expected at all, or are truly discretionary. But in the U.S., Canada, Britain and other countries, tips are an important reality, and one that’s not likely to change anytime soon.

As somebody who’s helped to grow a company from 13 people to nearly a thousand, I know very well the excitement that comes with having a mindset focused entirely on growth. Every newly acquired customer, every new office and every milestone means the gap between you and your nearest competitor is that much bigger and that much harder to overtake.



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Best Hotel Rewards Program

04/11/2017
by Albert Boswijk & Jeroen Oskam

Hotel rewards programs are important, both to the travelers who join them and to the chains that run them. Roughly 18 percent of frequent travelers become loyal to a given hotel brand primarily because of its rewards program, according to Deloitte. And hotel chains reap an average of 50 percent more revenue from customers who belong to their loyalty programs than those who do not, according to a study from the Center for Hospitality Research at Cornell University.

Nevertheless, questions remain in the minds of many consumers. For instance, is it really worth pledging allegiance to a specific hotel chain when travel-comparison websites and disruptive peer-to-peer rental services could yield lower prices on a case-by-case basis? And how does one go about identifying the most-rewarding option amidst the maze of varying point values, confusing status tiers, and exhaustive terms and conditions pages? Much ultimately comes down to personal preference and geography, but it is possible to cut through the complexity and compare options on equal footing. So in the interest of helping consumers make more-informed travel decisions and ultimately maximize their savings, WalletHub did just that. They compared the rewards programs operated by the 12 largest U.S. hotel chains using 21 key metrics, ranging from point values and expiration policies to booking blackout dates and brand exclusions. These metrics collectively speak to each program’s expected value for travelers with three different hotel spending profiles: light ($487 per year), moderate ($779 per year) and heavy ($1,461 per year).

For the full descriptions and charts as well as a custom calculator that will allow you to personalize the results based on your own budget, visit WalletHub's complete report.

About The Author
Albert Boswijk & Jeroen Oskam




Albert Boswijk is director of the European Centre for the Experience Economy.
 
Jeroen Oskam is director of the Research Centre at Hotelschool The Hague.

 
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