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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Why Google's Mobile-first Indexing Strategy is Crucial for Your Website



In the mobile-first era, it is certainly crucial to have effective search engine optimization (SEO). Most people use a mobile device to access the internet. In fact, about 50 percent to 60 percent of search queries come from smartphones and tablets. As the majority of search requests increase by mobile device, Google will be switching to mobile-first indexing in the near future. This was announced in 2016 during an interview with Garry Illyes, a well-known Google webmaster trends analyst. Illyes informed that, even though Google had not set any specific dates, the mobile-first shift is expected to happen in early 2018.
 
However, a large number of phone users complain that a bad phone surfing experience has made them less likely to engage with certain websites. It’s important to make sure your business would not be left behind by not optimizing your websites for smartphones and tablets. Google has introduced a very crucial transition to the mobile-first index to improve the experience of phone users. Right now, Google indexes a website based on its desktop version to rank both the phone and desktop version, but with the implementation of the mobile-first index, this will be going to change and for good reasons.
 
Soon, Google will crawl similar to a mobile user's point of view and will catalog sites according to the mobile phone version. But, these updates will be implemented slowly and the changes would not be noticed externally at the start. If you are using a responsive design for the site, you should be aware about this update. While mobile-friendly sites work the same way across all devices, responsive ones are altered according to the size of the screen. Moreover, desktop and phone version of a site generally have similar content being easily accessed on both devices. However, if you are using different content on mobile sites or using different mobile URLs by means of dynamic serving, then you should be very attentive.
 
A responsive design will offer you many benefits such as improved usability, lower bounce rates, less duplicate content and more. With the rise of mobile-first indexing, webpage loading speed will become the main deciding cause in driving quality customers to your website and getting them converted. In fact, Google has been experimenting with this latest update for quite some time and you will surely get quality output from this update.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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