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The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.



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Why Google's Mobile-first Indexing Strategy is Crucial for Your Website



In the mobile-first era, it is certainly crucial to have effective search engine optimization (SEO). Most people use a mobile device to access the internet. In fact, about 50 percent to 60 percent of search queries come from smartphones and tablets. As the majority of search requests increase by mobile device, Google will be switching to mobile-first indexing in the near future. This was announced in 2016 during an interview with Garry Illyes, a well-known Google webmaster trends analyst. Illyes informed that, even though Google had not set any specific dates, the mobile-first shift is expected to happen in early 2018.
 
However, a large number of phone users complain that a bad phone surfing experience has made them less likely to engage with certain websites. It’s important to make sure your business would not be left behind by not optimizing your websites for smartphones and tablets. Google has introduced a very crucial transition to the mobile-first index to improve the experience of phone users. Right now, Google indexes a website based on its desktop version to rank both the phone and desktop version, but with the implementation of the mobile-first index, this will be going to change and for good reasons.
 
Soon, Google will crawl similar to a mobile user's point of view and will catalog sites according to the mobile phone version. But, these updates will be implemented slowly and the changes would not be noticed externally at the start. If you are using a responsive design for the site, you should be aware about this update. While mobile-friendly sites work the same way across all devices, responsive ones are altered according to the size of the screen. Moreover, desktop and phone version of a site generally have similar content being easily accessed on both devices. However, if you are using different content on mobile sites or using different mobile URLs by means of dynamic serving, then you should be very attentive.
 
A responsive design will offer you many benefits such as improved usability, lower bounce rates, less duplicate content and more. With the rise of mobile-first indexing, webpage loading speed will become the main deciding cause in driving quality customers to your website and getting them converted. In fact, Google has been experimenting with this latest update for quite some time and you will surely get quality output from this update.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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