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Today I continue my series on enterprise system pitfalls and discuss the problem of over abstraction. Be sure to read my previous post which lays the foundation for this series.

Are we getting the economic return we should be with new technology innovation? In this article, I’m starting a series reflecting on common weaknesses in enterprise systems development, and am going to try to unpack as concisely as I can these pitfalls we fall into.  We’ll analyze why we stumble into these problems, our struggle recognizing the root causes, and the results.

HU talks with Bob Diachenko, the cybersecurity expert who discovered the breach, about steps hotels can take to prevent data incidents

A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.



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5 Online Marketing Myths & Solutions for Hoteliers & Resort Owners

08/06/2018 Tagged as: hotel, marketing, online, promotion
by Nimesh Dinubhai
Jumping into the world of online marketing can be daunting, especially if you fall victim to famous marketing myths that could affect your hotel promotion mission. These marketing myths can cause you to lose revenue if you base your hotel promotion decisions on them. Don't be mistreated by marketing myths that lure you down the wrong path, drain your resources and leave you more exhausted than elated. 

Here are five marketing myths that you should not follow

 
1. People don’t have interest in reading long contents.
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The biggest myth is that people do not have any interest in reading long content. However, it is totally a wrong belief. The key factor is interest. If people don’t need accommodation or a room in a hotel, they would not read anything that is associated with hotel booking, whether short or long. 
 
If a person needs to book a hotel room and if you provide information in a compelling fashion, they will read it with full interest. The more you inform them, the more they believe you and gain interest in your offers.   
 
 
2. Offering attractive websites, ads, e-mails and videos means more sales.  
 
Design your hotel website to create response, not to please your targeted visitors. You should understand that graphic designers are not marketers. In fact, in most of the cases they have the contrary effects. There is no conscientious link between generic traffic and the number of sales you can expect. Sure, you can try your best by offering attractive sites, promotional mails and interesting videos, but you can’t rely on your attractive site and promotional ads to make customers. 
 
3. Connecting people via social media is more effective than sending personalized mails to people who are interested in your offers.
 
It is very crucial to understand that people do not focus on irrelevant social media ads, no matter how good they are. They only focus on things that are relevant to their needs and interests. There is no meaning to add irrelevant posts on social media for people who are not in need of your hospitality service. You will get more benefit if you send personalized mails to people who are interested in your offers. This is the smart way to generate high revenue in a hassle-free manner.  
 
4. You don’t need to keep out or exclude anyone with your marketing.
 
Literally, that is exactly what you need to do. Keep out all those people who are not good prospects so you do not waste more money chasing them. However, it does not mean you have to insult them. You should know how to react to negative comments smartly.
 
5. Follow your competitors.
 
This is the biggest myth of them all. You should never copy your competitors. The less you act like your competitor, the faster you will be able to make your own position in the hospitality marketing world. 
 
There is no meaning to offer discounts to the customers only because most of your competitors are doing so. Most travelers appreciate high-quality hospitality services over affordable and stuffy accommodation services. 
 
These are five popular marketing myths exposed. As time goes on there are always new marketing myths to come out, but if you stick to the basics of marketing you will be able to promote your hotel in the best manner. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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