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The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.



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5 Online Marketing Myths & Solutions for Hoteliers & Resort Owners

08/06/2018 Tagged as: hotel, marketing, online, promotion
Jumping into the world of online marketing can be daunting, especially if you fall victim to famous marketing myths that could affect your hotel promotion mission. These marketing myths can cause you to lose revenue if you base your hotel promotion decisions on them. Don't be mistreated by marketing myths that lure you down the wrong path, drain your resources and leave you more exhausted than elated. 

Here are five marketing myths that you should not follow

 
1. People don’t have interest in reading long contents.
marten-newhall-226045-unsplash.jpg
 
The biggest myth is that people do not have any interest in reading long content. However, it is totally a wrong belief. The key factor is interest. If people don’t need accommodation or a room in a hotel, they would not read anything that is associated with hotel booking, whether short or long. 
 
If a person needs to book a hotel room and if you provide information in a compelling fashion, they will read it with full interest. The more you inform them, the more they believe you and gain interest in your offers.   
 
 
2. Offering attractive websites, ads, e-mails and videos means more sales.  
 
Design your hotel website to create response, not to please your targeted visitors. You should understand that graphic designers are not marketers. In fact, in most of the cases they have the contrary effects. There is no conscientious link between generic traffic and the number of sales you can expect. Sure, you can try your best by offering attractive sites, promotional mails and interesting videos, but you can’t rely on your attractive site and promotional ads to make customers. 
 
3. Connecting people via social media is more effective than sending personalized mails to people who are interested in your offers.
 
It is very crucial to understand that people do not focus on irrelevant social media ads, no matter how good they are. They only focus on things that are relevant to their needs and interests. There is no meaning to add irrelevant posts on social media for people who are not in need of your hospitality service. You will get more benefit if you send personalized mails to people who are interested in your offers. This is the smart way to generate high revenue in a hassle-free manner.  
 
4. You don’t need to keep out or exclude anyone with your marketing.
 
Literally, that is exactly what you need to do. Keep out all those people who are not good prospects so you do not waste more money chasing them. However, it does not mean you have to insult them. You should know how to react to negative comments smartly.
 
5. Follow your competitors.
 
This is the biggest myth of them all. You should never copy your competitors. The less you act like your competitor, the faster you will be able to make your own position in the hospitality marketing world. 
 
There is no meaning to offer discounts to the customers only because most of your competitors are doing so. Most travelers appreciate high-quality hospitality services over affordable and stuffy accommodation services. 
 
These are five popular marketing myths exposed. As time goes on there are always new marketing myths to come out, but if you stick to the basics of marketing you will be able to promote your hotel in the best manner. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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