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Three Mistakes Hotels Are Making with Wi-Fi
Posted: 09/18/2023

Wi-Fi is now like the foundation for your hotel: if it’s not solid, it can jeopardize everything.
Your HSIA network has to deliver the performance and experience your guests demand; Wi-Fi has evolved from being an amenity to a necessity and key driver of guest satisfaction.
In the converged world, all your systems for business operations depend on a solid and secure Wi-Fi network. Without it, nothing else works properly—your staff and systems will struggle, and you will waste precious time, money, and resources trying to recover.
Here are three things you may be doing that put you and your Wi-Fi network at risk, and what you should do instead.

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Definitely Doug 9/15/23: Experience Matters!
Posted: 09/15/2023

Hotels are usually the first thing a traveler books within a destination. And hotels usually know that destination better than anyone else (or any website) a guest might consult. But are hotels connecting the dots?

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Definitely Doug 8/25/23: Check It Off the List!
Posted: 08/25/2023

This week I will cover software that goes under various descriptions, including quality assurance, audit, and checklist management. It includes anything that involves a standard list of things that someone needs to perform or verify. In hospitality, this is still an emerging field, but is growing very rapidly.

Between 2020-2022, traveler adoptions fluctuated drastically due to the lockdowns, the impact of the variants, and the vaccination schedule. As the pandemic is behind us and people start to travel in 2023, one question is on every practitioner’s mind: What are the traveler’s current expectations and preferences in the post-pandemic world?

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Definitely Doug 8/11/23: Charge Me Up!
Posted: 08/11/2023

Few things make travelers more anxious than a mobile phone with a low battery. For years, hotels have tried to play catch-up with evolving mobile device charging standards, and many seem to have given up. Guests can sometimes find desktop or bedside USB ports (dated but still relevant charging standard), but most hotels offer only an electrical outlet, and too many times it is in the most difficult-to-reach location possible. Others have made expensive decisions to install USB ports on bedside tables or work desks, only to find them out of date when the standards changed – or broken by frequent use.

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Make Your Website Work Smarter: Generate More Qualified Leads & Customers With Conversion Rate Optimization

08/20/2020

by Nimesh Dinubhai

SEO requirements keep changing, and it can be challenging to keep up with the latest advancements. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Well-optimized sites get more and more traffic over time which means more leads and sales.

Today, most marketing teams concentrate on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows. Although this is a simplistic look at the standard marketing playbook, it is relevant to most businesses and marketing teams. But there is something missing — a tactic that only a few marketing professionals focus on, yet one that pushes the companies toward sustainable, long-term success and growth: Getting more out of current leads and traffic (versus entirely new traffic).

That is where Conversion Rate Optimization (CRO) comes in. In this guide, we are going to share the essential and applicable conversion rate optimization marketing strategies you need to dominate search results.

Create Text-based CTAs Within Blog Posts

Banner blindness is a phenomenon where people ignore banner-like information on websites. This lack of attention coupled with the fact that “site visitors do not always read all the way to the bottom of a blog post”, means a different approach is required. This is where the text-based CTA comes in handy. If you will run a standalone line of text linked to a landing page and styled as an H3 or an H4, it can convert more traffic into leads than regular CTAs located at the bottom of a web page.

Add Lead Flows on Your Blog

Lead flow is another CRO element you can add to your site. Lead flows are simply high-converting pop-ups designed to entice attention and offer value. You can select from a drop-down banner, pop-up box, or slide-in box depending on your offer.

Optimize High-performing Blog Posts

Publishing blogs opens the door to a big opportunity for conversions. And if you already have existing blog content on your site, identify your posts with the highest levels of web traffic but low conversion rates. Also, look at your blog posts with high conversion rates. In order to drive more qualified website traffic to those posts, you can optimize the content for the search engine results page (SERP) or update it as needed to ensure it is fresh and relevant.

Perform Landing Pages Optimization

Landing pages are an integral part of the modern marketer's toolkit as well as crucial for conversion rate optimization. This is because a landing page is where a website visitor becomes a lead or an existing lead engages more deeply with your brand. To optimize a landing page, run A/B tests and identify your best content features and design for audiences. With a/B testing, you can easily and quickly test different versions of your content offers, website copy, form questions, web pages, and images to determine what your target audience and leads respond to best.

Use Industry-based Keywords

Select high-performing keywords that can drive relevant traffic to your business. Choosing the right and industry based Keywords can make all the difference in determining how well your website ranks on Google and other search engine platforms. Keywords that are highly relevant or associated with your industry can help leads to immediately become a marketing-qualified lead.

Use Crazyegg to Track the User Activity

With a small snippet of code that you can install on some or all pages of your website, Crazy Egg can help you to comprehensively track your visitors’ behavior and visualize it for you. How much are users scrolling down your pages? Which parts of your pages are attracting attention? Which links are being clicked exactly and by which class of users? These are all questions that Crazy Egg will not just answer, but will present for you in a set of easily understood visuals.

We hope these strategies will help you drive more traffic to your site and get even more conversions to bring you more business.

About The Author

Nimesh Dinubhai
President
Websrefresh

Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.