SEO requirements keep changing, and it can be challenging to keep up with the latest advancements. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Well-optimized sites get more and more traffic over time which means more leads and sales. 

Today, most marketing teams concentrate on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows. Although this is a simplistic look at the standard marketing playbook, it is relevant to most businesses and marketing teams. But there is something missing — a tactic that only a few marketing professionals focus on, yet one that pushes the companies toward sustainable, long-term success and growth: Getting more out of current leads and traffic (versus entirely new traffic).

That is where Conversion Rate Optimization (CRO) comes in. In this guide, we are going to share the essential and applicable conversion rate optimization marketing strategies you need to dominate search results.


Create Text-based CTAs Within Blog Posts

Banner blindness is a phenomenon where people ignore banner-like information on websites. This lack of attention coupled with the fact that “site visitors do not always read all the way to the bottom of a blog post”, means a different approach is required. This is where the text-based CTA comes in handy. If you will run a standalone line of text linked to a landing page and styled as an H3 or an H4, it can convert more traffic into leads than regular CTAs located at the bottom of a web page.

Add Lead Flows on Your Blog

Lead flow is another CRO element you can add to your site. Lead flows are simply high-converting pop-ups designed to entice attention and offer value. You can select from a drop-down banner, pop-up box, or slide-in box depending on your offer. 

Optimize High-performing Blog Posts

Publishing blogs opens the door to a big opportunity for conversions. And if you already have existing blog content on your site, identify your posts with the highest levels of web traffic but low conversion rates. Also, look at your blog posts with high conversion rates. In order to drive more qualified website traffic to those posts, you can optimize the content for the search engine results page (SERP) or update it as needed to ensure it is fresh and relevant.

Perform Landing Pages Optimization

Landing pages are an integral part of the modern marketer's toolkit as well as crucial for conversion rate optimization. This is because a landing page is where a website visitor becomes a lead or an existing lead engages more deeply with your brand. To optimize a landing page, run A/B tests and identify your best content features and design for audiences. With a/B testing, you can easily and quickly test different versions of your content offers, website copy, form questions, web pages, and images to determine what your target audience and leads respond to best.

Use Industry-based Keywords

Select high-performing keywords that can drive relevant traffic to your business. Choosing the right and industry based Keywords can make all the difference in determining how well your website ranks on Google and other search engine platforms. Keywords that are highly relevant or associated with your industry can help leads to immediately become a marketing-qualified lead.

Use Crazyegg to Track the User Activity 

With a small snippet of code that you can install on some or all pages of your website, Crazy Egg can help you to comprehensively track your visitors’ behavior and visualize it for you. How much are users scrolling down your pages? Which parts of your pages are attracting attention? Which links are being clicked exactly and by which class of users? These are all questions that Crazy Egg will not just answer, but will present for you in a set of easily understood visuals.

We hope these strategies will help you drive more traffic to your site and get even more conversions to bring you more business.