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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Advertising Influences Millennials to Buy More Often Than Baby Boomers

12/08/2017 Tagged as: digital marketing, millenials
Millennials are more likely to make purchases after seeing or hearing advertisements compared to Gen Xers, Baby Boomers and other older generations, according to a new survey from Clutch, a leading B2B ratings and reviews firm.
 
About 81 percent of millennials surveyed—those ages 18 to 34—made a purchase after seeing or hearing an advertisement in the last 30 days. Baby Boomers and other generations over age 55, however, were not quite as influenced by advertising: Among those consumers, 57 percent made a purchase as a result of an advertisement.
 
These findings illustrate millennials' higher tendency for "impulse buying" when it comes to new products and brands. 
 
"Baby Boomers have already gotten set in their ways in regards to the brands they prefer, so an ad might not convince them to buy something," said Rob Albertson, managing director of Bandwidth Marketing. "There's an aspect of spontaneity in millennials that would cause them to try something."
 
Millennials also trust advertising mediums more than older generations; 64 percent trust TV and print advertising, and 51 percent trust online and social media advertising. About 54 percent of Baby Boomers trust TV and print advertising, and just 27 percent trust online and social media advertising.
 
Millennials trust advertising more because they have more resources available to help them discover if a brand's message is misleading.
 
"Baby Boomers come from a time when there were a lot fewer regulatory bodies in advertising," said Julie Wierzbicki, account director at advertising agency Giants & Gentlemen. "For example, cigarettes used to be advertised as good for you, and we found out that these brands we thought were great were lying to us. Millennials feel like brands have to be honest because there's so much more information out there, and if you're doing things in a fraudulent or misleading way, it's going to eventually come out."

Consumer income is also a factor in advertising influence. The study found that 83 percent of consumers with a household income over $100,000 were more likely to make a purchase as a result of an advertisement, compared to 68 percent of consumers with household incomes of less than $49,999. This is due to a higher disposable income and more spending power.
 
Overall, advertisements influence 90 percent of consumers in their purchasing decisions, and consumers—regardless of generation—are most likely to make a purchase after seeing or hearing an advertisement on TV and in print.
 
Consumers view traditional advertising mediums—TV, print, and radio—as the most trustworthy, while they view online and social media advertising more skeptically.
 
The survey shows that advertising continues to influence consumers in their purchasing decisions, and businesses should advertise in order to reach consumers.
 
Clutch's 2017 Advertising Survey included 1,030 U.S. consumers who have seen or heard an advertisement in the past week. Read the full report here.
About The Author
Clutch




A B2B research, ratings and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software or consultants they need to tackle business challenges together. Clutch's methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality and market presence.

 
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