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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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Advertising Influences Millennials to Buy More Often Than Baby Boomers

12/08/2017 Tagged as: digital marketing, millenials
Millennials are more likely to make purchases after seeing or hearing advertisements compared to Gen Xers, Baby Boomers and other older generations, according to a new survey from Clutch, a leading B2B ratings and reviews firm.
 
About 81 percent of millennials surveyed—those ages 18 to 34—made a purchase after seeing or hearing an advertisement in the last 30 days. Baby Boomers and other generations over age 55, however, were not quite as influenced by advertising: Among those consumers, 57 percent made a purchase as a result of an advertisement.
 
These findings illustrate millennials' higher tendency for "impulse buying" when it comes to new products and brands. 
 
"Baby Boomers have already gotten set in their ways in regards to the brands they prefer, so an ad might not convince them to buy something," said Rob Albertson, managing director of Bandwidth Marketing. "There's an aspect of spontaneity in millennials that would cause them to try something."
 
Millennials also trust advertising mediums more than older generations; 64 percent trust TV and print advertising, and 51 percent trust online and social media advertising. About 54 percent of Baby Boomers trust TV and print advertising, and just 27 percent trust online and social media advertising.
 
Millennials trust advertising more because they have more resources available to help them discover if a brand's message is misleading.
 
"Baby Boomers come from a time when there were a lot fewer regulatory bodies in advertising," said Julie Wierzbicki, account director at advertising agency Giants & Gentlemen. "For example, cigarettes used to be advertised as good for you, and we found out that these brands we thought were great were lying to us. Millennials feel like brands have to be honest because there's so much more information out there, and if you're doing things in a fraudulent or misleading way, it's going to eventually come out."

Consumer income is also a factor in advertising influence. The study found that 83 percent of consumers with a household income over $100,000 were more likely to make a purchase as a result of an advertisement, compared to 68 percent of consumers with household incomes of less than $49,999. This is due to a higher disposable income and more spending power.
 
Overall, advertisements influence 90 percent of consumers in their purchasing decisions, and consumers—regardless of generation—are most likely to make a purchase after seeing or hearing an advertisement on TV and in print.
 
Consumers view traditional advertising mediums—TV, print, and radio—as the most trustworthy, while they view online and social media advertising more skeptically.
 
The survey shows that advertising continues to influence consumers in their purchasing decisions, and businesses should advertise in order to reach consumers.
 
Clutch's 2017 Advertising Survey included 1,030 U.S. consumers who have seen or heard an advertisement in the past week. Read the full report here.
About The Author
Clutch




A B2B research, ratings and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software or consultants they need to tackle business challenges together. Clutch's methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality and market presence.

 
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