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As we examine and develop new strategies for the changes that we can expect to see in the hospitality industry post-crisis, we are also starting to envision the world beyond the pandemic and to the new normal of radically shifted travel consumer expectations and preferences. The probability of guest technology expectations worldwide significantly changing becomes high as guests prefer a more touchless and fully mobile-enabled hospitality experience post-COVID-19. The future of hospitality has always been mobile–but COVID-19 will accelerate this trend from a nice-to-have to a must-have for hoteliers.

When it comes to leadership today, how do you stay ahead of the competition? How do you innovate in your niche? How can your team think differently when most people hold on tightly to what they know? To have a competitive advantage, it’s all about keeping your eye on the future and looking for opportunities.

Much is unknown as to when, how fast, and how the hotel industry will recover from the coronavirus pandemic. Never has there been more uncertainty around what capabilities and processes hotels will need, when they will need them, or how technology should support them.

The introduction of Instagram Stories and their real-time, ephemeral content has significantly altered the course of our social media experience, especially for the hospitality industry. Since its launch, Instagram Stories have become an integral tool for content discovery, a sense of welcome and comfort, platform engagement and deeper storytelling. With more than 500 million daily active users, Instagram Stories continue to draw in more brands, hungry consumers, and content creators.

Having been brought up in the world of hotelling, and with family and close friends who remain in the space, the last few months have served as the disruption that none of us asked for, but one that nonetheless forced us to pause for perhaps the first time in many years.



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The Hierarchy of Connectivity—From Wi-Fi to Loyalty

12/05/2018
by
                                             


People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 
 

Reliable & fast Wi-Fi access
First and foremost, people expect to be connected always and everywhere—whether they're at home, traveling, or in between. Offering easy and fast guest Wi-Fi is the most basic step towards keeping up with guest needs. Guest Wi-Fi experience is inevitably tied to brand identity and it's important for brands to take control.
 

Cloud-based management & integrations

A central management platform is the best foundation to enable a consistent and seamless Wi-Fi experience across multiple devices, properties, and providers. Being the #1 most demanded amenity, Wi-Fi has an undeniable effect on brand loyalty. It's too important to be managed disparately from property to property. Cloud-based management gives brands the control they need to ensure a seamless experience always and everywhere.



Auto-authentication via Passpoint™ (a.k.a. Hotspot 2.0)

Not all Wi-Fi management platforms are created equally. The best way to offer the frictionless and consistent experience people want is to offer global lifetime access to Wi-Fi. Today, with Passpoint/Hotspot 2.0, that's possible. Passpoint also enables WPA2™ encrypted access. For the first time, an automatic and secure Wi-Fi experience is possible.



IoT enables smart rooms & content casting
By the year 2020, the number of connected devices is predicted to surpass 30 billion (Statista). With the growth of the Internet of Things (IoT), the connectivity experience will evolve. Today, the most common use case is content casting from personal devices to the in-room TV. Tomorrow, the smart room of the future could include any number of devices designed to enhance the guest experience.



Brand loyalty & personalized experiences

Wi-Fi is a crucial touch point between hoteliers and guests. A central authentication platform allows hoteliers to recognize not just the device that connects to the Wi-Fi, but the person using it. Leveraging Wi-Fi data for even richer guest profiles allows you to deliver a better, more personalized Wi-Fi experience that truly delights guests and drives brand loyalty.
 
About The Author


Eleven Software


Eleven Software pioneered cloud-based Wi-Fi management software in 2002 and has since become one of hospitality’s leading guest Wi-Fi platforms. ElevenOS enables brands to centrally manage guest Wi-Fi across multiple devices, properties and providers with real-time analytics. ElevenOS works with leading network hardware and service providers without the need for proprietary infrastructure. Thousands of hotels, with more than 600,000 guestrooms and 13,000 meeting rooms collectively, rely on ElevenOS to leverage their Wi-Fi networks to drive brand loyalty. 

 
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