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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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The Difference Between a Community and a Team

02/18/2015

In technology, it is essential that teams collaborate effectively. Communication standards must be in place with projects divided up and deadlines set, and everyone must deliver on their expected results or else the entire workflow gets jammed. In the midst of a complicated project, it can be easy to forget that a single organization is made up of many teams — all essential and all working to deliver different elements adding up to a whole.

Teams are groups of people who work together to deliver a specific function, service or product for the organization at large. Teams require specific skills for members to be effective. The operations team manages day-to-day business operations and processes. The customer service team resolves and decreases customer complaints. The sales team delivers the customer experience to create raving fans and loyalty, deliver your message, and grow relationships and revenues. Together, these teams form one community. And to be effective, that community must collaborate effectively.

Communities are groups of people who work together in service of a higher purpose. They have a distinct culture and the strength of their culture fuels positivity and productivity. Communities are built through the alignment of teams, like pieces of code coming together to form a single program. They are interactive, require participation, are dependent on their members, and equal more than the sum of their parts. When one member is in need, the entire community will reach out to support them. Communities are built on common strengths and they leverage those strengths to deliver on a shared mission.  
 

Communities are:

Teams are:

  • Committed to a higher purpose (vision)
  • Driven by a common mission
  • Sustained by the alignment of teams toward a shared culture
  • Discipline-based
  • Tactical in nature
  • Focused on specific tasks or deliverables

 

Over the last 25 years, I have had the privilege to work with hundreds of organizations and study those who consistently outperform their competition regardless of economic conditions. These outstanding organizations start by aligning their community with a strong and healthy culture.

They make sure their people don’t just understand the organization’s higher purpose —they also learn how to deliver on it and actively contribute toward it. They learn about how the organization works, why they do what they do, and how their work is meaningful to the goals and aspirations of the organization at large.

The lesson: While the nature of the work itself can be isolating, all too often IT departments are cut off from the rest of the organization. Leaders in IT must work especially hard to learn how their teams fit into the community at large, and help their people see the role they play in bringing the entire organization’s culture to life.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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