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We’re hardly out of the woods with COVID-19, and that means many properties will have to make do with a customer base mostly derived from local leisure, staycations and workcations from drive-to markets. With fewer overall guests, outside of cost savings efforts we must simultaneously look at maximizing the revenue per available guest (RevPAG), and there’s no better way to go about this than by sharpening your use of the PMS.

This is the last issue of Siegel Sez before this year’s CYBER HITEC event. HITEC is an event I have not missed in 30 years, and historically it has always been a great place to find innovation.

Toxicity Kills
Posted: 10/07/2020

It doesn’t matter if it is toxins in your physical environment or toxins in your mental environment. This stuff kills! 

It’s said that when someone’s mindset shifts, everything around them can change at the same time, and in our current setting, the importance of being in the right headspace, both personally and as an organization, can’t be discussed enough.

In my last installment, I introduced four areas of hospitality technology that I believe have been significantly changed by COVID-19. I covered contactless technologies in depth in that first article. This week I will turn to the other three areas: social distancing; health and sanitation; and communications.



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The Difference Between a Community and a Team

02/18/2015
by Renie Cavallari

In technology, it is essential that teams collaborate effectively. Communication standards must be in place with projects divided up and deadlines set, and everyone must deliver on their expected results or else the entire workflow gets jammed. In the midst of a complicated project, it can be easy to forget that a single organization is made up of many teams — all essential and all working to deliver different elements adding up to a whole.

Teams are groups of people who work together to deliver a specific function, service or product for the organization at large. Teams require specific skills for members to be effective. The operations team manages day-to-day business operations and processes. The customer service team resolves and decreases customer complaints. The sales team delivers the customer experience to create raving fans and loyalty, deliver your message, and grow relationships and revenues. Together, these teams form one community. And to be effective, that community must collaborate effectively.

Communities are groups of people who work together in service of a higher purpose. They have a distinct culture and the strength of their culture fuels positivity and productivity. Communities are built through the alignment of teams, like pieces of code coming together to form a single program. They are interactive, require participation, are dependent on their members, and equal more than the sum of their parts. When one member is in need, the entire community will reach out to support them. Communities are built on common strengths and they leverage those strengths to deliver on a shared mission.  
 

Communities are:

Teams are:

  • Committed to a higher purpose (vision)
  • Driven by a common mission
  • Sustained by the alignment of teams toward a shared culture
  • Discipline-based
  • Tactical in nature
  • Focused on specific tasks or deliverables

 

Over the last 25 years, I have had the privilege to work with hundreds of organizations and study those who consistently outperform their competition regardless of economic conditions. These outstanding organizations start by aligning their community with a strong and healthy culture.

They make sure their people don’t just understand the organization’s higher purpose —they also learn how to deliver on it and actively contribute toward it. They learn about how the organization works, why they do what they do, and how their work is meaningful to the goals and aspirations of the organization at large.

The lesson: While the nature of the work itself can be isolating, all too often IT departments are cut off from the rest of the organization. Leaders in IT must work especially hard to learn how their teams fit into the community at large, and help their people see the role they play in bringing the entire organization’s culture to life.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

If you would like me to talk to your team via a free Zoom conversation on how to move from scarcity and fear to resilience and power, please reach out to me at renie@poweredbyaspire.com. We are here to help!

Watch and See How Aspire is Upping their Game and Taking Action ... Put Your Seatbelt on! (CLICK BELOW)

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