Tech Talk

Recent posts

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.

x
 

The Importance of Revenue Management at the Property Level

02/09/2015

The revenue management culture in a hotel is best built on exceptional interdepartmental communication. The revenue department’s drive and ownership of the message is key for the property’s revenue influencers to be well informed and make good decisions. 
 
The revenue strategy and subsequent results must be reiterated to all departments regularly – in numerical, graphical, verbal and demonstrative fashions – in whatever medium the audience will best receive and retain it. As market conditions change or the returns are not optimal, it becomes even more important to circle back and highlight a shift in strategy.  
 
Sales teams especially need to be cognizant of key need (or non-need) dates and ‘easy wins’ when evaluating opportunities to maximize their efforts. A low rate may not be so great when it comes over peak periods that would fill anyway – however the same low rate on a shoulder date can create a real 'win' for the hotel and client alike. The selling teams must have tools available to quickly qualify their leads and make good revenue decisions with confidence. 

In addition to layering in the bedroom sales, revenue opportunities continue at all points of guest interaction once they arrive at the hotel.  The front line staff should be armed with verbiage and items to upsell. These incremental sales are more than revenue but also the ability to enhance the guest experience – which they will hopefully share with friends and social media. 

Sophisticated revenue management systems, displacement tools and simple demand charts can each be used to demonstrate the impact of specific revenue opportunities or decisions. Broken down into familiar scenarios, each hotel department can clearly see the part they play in the property’s financial success – either closing a $25 room upgrade or a million dollar airline contract.  

As more revenue departments are now offsite covering multiple hotels, these discussions of ideas and strategies are more important than ever. The ‘hallway chats’ are now replaced with conference calls, instant messenger, text, email and a combination of many other methods. Whichever medium used, the aligning (and realigning) of successful strategies is the objective.  Effective revenue management deployment in the hotel always comes back to communication – with guests, clients, and most importantly, amongst colleagues. 

About The Author
Sarah Jones
Director of Revenue Management Services & Special Projects
Sceptre Hospitality Resources


Sarah Jones is the director of revenue management services and special projects for Sceptre Hospitality Resources (SHR).

 
Comments
Blog post currently doesn't have any comments.
Leave comment



 Security code