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Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.

GBTA recently partnered with AccorHotels to conduct a study investigating the role of loyalty in managed travel programs in Europe with the goal of understanding how loyalty programs currently fit within company travel policy and what opportunities may exist in the future.

People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 



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Jon Inge's 2013 Technology Year in Review - Integration and Marketing

01/20/2014
Part 6 of 8 - Check back daily for each section of Jon's Technology Year in Review.
(excerpt from full post - 01/09/14 Siegel Sez Newsletter)
 
Tomorrow - RFID
Part 6 - Integration
     It was interesting to see the growth in formal ties between vendors of complementary systems, especially in the reservations/distribution/revenue management area.  InnLink integrated RateGain’s PriceGain rate intelligence software into its CRS, and Denihan Hospitality integrated Duetto's revenue strategy software with Sabre Hospitality's SynXis CRS. The impact of reputation management was shown by IDeaS integration of data from Brand Karma’s iO reputation analytics tool into its RMS pricing analysis, and by Genares’ partnership with TrustYou.  Genares also integrated Flip.to’s social-media referral engine into its CRS.
Marketing
     The importance of managing guest feedback and of personalizing offers grew even more last year.  To help gather feedback ReviewPro unveiled a guest survey tool in partnership with Market Metrix, ZDirect integrated its survey engine with ReviewPro’s reputation management software, London Brand Management announced its RoomComment real-time hotel feedback service, and IDS NEXT launched its Salesforce-based Guest Dynamix loyalty and feedback management application.   
     Reputation management is clearly still critical.  TrustYou launched its Reputation Machine, a combination of on-line review monitoring, surveys, content distribution and marketing, as well as its TrustYou Comp Index, which compares hotels with their competitive set in reputation across multiple relevant sites in the market.  Sonesta International picked TrustYou for 55+ of its properties, while ReviewPro picked up AZIMUT Hotels (21 properties) and Compass Hospitality (45 properties).  ZDirect announced its Guest Dashboard guest sentiment analysis engine for guest comments and survey responses.  Trying to ensure that on-line reviews can be trusted, USA TODAY’s Travel Media Group launched HotelMe, an authenticated hotel review site that displays verified reviews from hotel guests who paid and stayed at the hotel, and Traxo launched a "verified reviews" platform for flights and hotels.
     Nor1’s upsell software gained new clients, including Louvre Hotels Group (all hotels), Loews Hotels & Resorts (19 properties), Kempinski Hotels (80 properties) and Principal Hayley Group (23 hotels).  Serenata IntraWare now offers Nor1 as part of its e-mail marketing service @mail, and Passkey and Nor1 extended the three-year-old integration of their GroupMAX and eStandby Upgrade products.
   Finally, casting a wider net to gather in useful data for marketing campaigns, nsight for travel launched its service analyzing search and booking patterns from multiple international and regional Web sites, and Travel Tripper integrated air traffic booking data from Forward Keys into its Revup revenue management platform. 

Come back tomorrow ro read about RFID. Come back Wednesday for Mergers and Aquisitions in 2013.

 
To read part one: click here
Part two - Mobile
Part three - GMS
Part four - CRS
Part five - Distribution
About The Author
Jon Inge

Jon Inge and Associates


Jon Inge is an independent consultant specializing in hotel property level technologies. Jon is a regular contributor to Hospitaity Upgrade and writes a bi-monthly technology newsletter covering technology in the hospitality industry that appears on Hotel-Online.com.

 
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