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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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Jon Inge's 2013 Technology Year in Review - Integration and Marketing

01/20/2014
Part 6 of 8 - Check back daily for each section of Jon's Technology Year in Review.
(excerpt from full post - 01/09/14 Siegel Sez Newsletter)
 
Tomorrow - RFID
Part 6 - Integration
     It was interesting to see the growth in formal ties between vendors of complementary systems, especially in the reservations/distribution/revenue management area.  InnLink integrated RateGain’s PriceGain rate intelligence software into its CRS, and Denihan Hospitality integrated Duetto's revenue strategy software with Sabre Hospitality's SynXis CRS. The impact of reputation management was shown by IDeaS integration of data from Brand Karma’s iO reputation analytics tool into its RMS pricing analysis, and by Genares’ partnership with TrustYou.  Genares also integrated Flip.to’s social-media referral engine into its CRS.
Marketing
     The importance of managing guest feedback and of personalizing offers grew even more last year.  To help gather feedback ReviewPro unveiled a guest survey tool in partnership with Market Metrix, ZDirect integrated its survey engine with ReviewPro’s reputation management software, London Brand Management announced its RoomComment real-time hotel feedback service, and IDS NEXT launched its Salesforce-based Guest Dynamix loyalty and feedback management application.   
     Reputation management is clearly still critical.  TrustYou launched its Reputation Machine, a combination of on-line review monitoring, surveys, content distribution and marketing, as well as its TrustYou Comp Index, which compares hotels with their competitive set in reputation across multiple relevant sites in the market.  Sonesta International picked TrustYou for 55+ of its properties, while ReviewPro picked up AZIMUT Hotels (21 properties) and Compass Hospitality (45 properties).  ZDirect announced its Guest Dashboard guest sentiment analysis engine for guest comments and survey responses.  Trying to ensure that on-line reviews can be trusted, USA TODAY’s Travel Media Group launched HotelMe, an authenticated hotel review site that displays verified reviews from hotel guests who paid and stayed at the hotel, and Traxo launched a "verified reviews" platform for flights and hotels.
     Nor1’s upsell software gained new clients, including Louvre Hotels Group (all hotels), Loews Hotels & Resorts (19 properties), Kempinski Hotels (80 properties) and Principal Hayley Group (23 hotels).  Serenata IntraWare now offers Nor1 as part of its e-mail marketing service @mail, and Passkey and Nor1 extended the three-year-old integration of their GroupMAX and eStandby Upgrade products.
   Finally, casting a wider net to gather in useful data for marketing campaigns, nsight for travel launched its service analyzing search and booking patterns from multiple international and regional Web sites, and Travel Tripper integrated air traffic booking data from Forward Keys into its Revup revenue management platform. 

Come back tomorrow ro read about RFID. Come back Wednesday for Mergers and Aquisitions in 2013.

 
To read part one: click here
Part two - Mobile
Part three - GMS
Part four - CRS
Part five - Distribution
About The Author
Jon Inge

Jon Inge and Associates


Jon Inge is an independent consultant specializing in hotel property level technologies. Jon is a regular contributor to Hospitaity Upgrade and writes a bi-monthly technology newsletter covering technology in the hospitality industry that appears on Hotel-Online.com.

 
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