Tech Talk

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Love
Posted: 10/23/2020

"Friendship often ends in love, and love in friendship never ends. "

We’re hardly out of the woods with COVID-19, and that means many properties will have to make do with a customer base mostly derived from local leisure, staycations and workcations from drive-to markets. With fewer overall guests, outside of cost savings efforts we must simultaneously look at maximizing the revenue per available guest (RevPAG), and there’s no better way to go about this than by sharpening your use of the PMS.

This is the last issue of Siegel Sez before this year’s CYBER HITEC event. HITEC is an event I have not missed in 30 years, and historically it has always been a great place to find innovation.

Toxicity Kills
Posted: 10/07/2020

It doesn’t matter if it is toxins in your physical environment or toxins in your mental environment. This stuff kills! 

It’s said that when someone’s mindset shifts, everything around them can change at the same time, and in our current setting, the importance of being in the right headspace, both personally and as an organization, can’t be discussed enough.



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The Distribution Landscape in 2015

01/22/2015
by Estella Hale

The recent shifts and changes in the landscape of distribution continue to take form in 2015. With fragmented distribution, fierce competition and better-informed consumers, guest loyalty is elusive and costly. Transactions via mobile are increasing exponentially and bookings shift from what we used to know as walk-ins, to mobile app bookings with a lead time of zero.

But even as distribution fragmentation continues, and even expands, also expect tighter integration of the entire landscape. It is now common to expect brand websites listing reviews from third parties, and those same third parties directing traffic back to brand sites, or even processing the booking. These integrations level the playing field for independent hotels, giving them the ability to engage and profile their guest from search to retouch if abandonment occurs, to booking, and even pre check-in.

The key to this new era will be significant content; integrations will mature from room and rate availability to descriptive content, images and other items that foster engagement. Traditional channels such as GDS will continue to remain steady as they work to bring additional qualifiers and indicators to agents. Alternative lodging sources, such as bedroom rentals, are here to stay and new distribution channels such as Alibaba and Amazon will need to be considered. 

Metasearch sites are very popular with guests so it is important for the hotelier to have an understanding of cross-context search in order to compete with OTAs. The consumer now uses multiple devices to complete a booking, so it will be important for hotels to ensure their own booking engines are responsive. This will also be a factor for the now popular mobile only rates, which will most likely disappear as technological advances make the more important cross-context booking easier for the multi-screen user.

The landscape of distribution is ever changing and understanding these opportunities with a mindset that our consumer is constantly connected allows us to use innovative technologies to reach them. Having associates or partners who understand this landscape and can help navigate the various channels and tools available will be crucial to a hotel’s success in 2015 and beyond.

About The Author
Estella Hale
VP of Products
Sceptre Hospitality Resources


Estella Hale is the vice president of products for Sceptre Hospitality Resouces.

 
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