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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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It's Like Knight and Day

01/11/2016

When you think about encouraging your team to fully participate and collaborate, have you supported the effort both symbolically and environmentally? Take King Arthur and the Knights of the Round Table, for instance. King Arthur did away with the long [conference] table and replaced it with a round one. He knew that to achieve the unity he desired, he could not seat some people in privileged up-table positions where he could hear them and others at the opposite end where they would have to shout to be heard as that only resulted in a divisive court, struggling for status.

If you want access to the pooled knowledge of your team to take advantage of the experience that lives within it, put everyone at equal distances around your table – both symbolically and practically – successfully creating an environment where everyone feels welcome to share their ideas.

The Lesson: As a leader, you must be transparent, making space for people to both listen and to share their concerns, ideas and questions – with you and with each other. Invite them to be part of the conversation, having a seat at the table. What is one thing you can do this week to help everyone on the team feel like a valuable member of the team? It could be as simple as a seating arrangement!
About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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