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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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It's Like Knight and Day

01/11/2016

When you think about encouraging your team to fully participate and collaborate, have you supported the effort both symbolically and environmentally? Take King Arthur and the Knights of the Round Table, for instance. King Arthur did away with the long [conference] table and replaced it with a round one. He knew that to achieve the unity he desired, he could not seat some people in privileged up-table positions where he could hear them and others at the opposite end where they would have to shout to be heard as that only resulted in a divisive court, struggling for status.

If you want access to the pooled knowledge of your team to take advantage of the experience that lives within it, put everyone at equal distances around your table – both symbolically and practically – successfully creating an environment where everyone feels welcome to share their ideas.

The Lesson: As a leader, you must be transparent, making space for people to both listen and to share their concerns, ideas and questions – with you and with each other. Invite them to be part of the conversation, having a seat at the table. What is one thing you can do this week to help everyone on the team feel like a valuable member of the team? It could be as simple as a seating arrangement!
About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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