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Definitely Doug 10/18/19
Posted: 12/06/2019

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Definitely Doug 12/6/19
Posted: 12/06/2019

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

Definitely Doug 11/15/19
Posted: 11/15/2019

Every time I turn around these days, I see a new vendor or product promising something called a complete Guest Experience Management, Guest Journey Management, or Guest Engagement (or some variation on those words). This week I looked at some of the emerging products claiming to be in this space, both to try to better understand it, and to see what promising ideas it may hold.



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It's Like Knight and Day

01/11/2016
by Renie Cavallari

When you think about encouraging your team to fully participate and collaborate, have you supported the effort both symbolically and environmentally? Take King Arthur and the Knights of the Round Table, for instance. King Arthur did away with the long [conference] table and replaced it with a round one. He knew that to achieve the unity he desired, he could not seat some people in privileged up-table positions where he could hear them and others at the opposite end where they would have to shout to be heard as that only resulted in a divisive court, struggling for status.

If you want access to the pooled knowledge of your team to take advantage of the experience that lives within it, put everyone at equal distances around your table – both symbolically and practically – successfully creating an environment where everyone feels welcome to share their ideas.

The Lesson: As a leader, you must be transparent, making space for people to both listen and to share their concerns, ideas and questions – with you and with each other. Invite them to be part of the conversation, having a seat at the table. What is one thing you can do this week to help everyone on the team feel like a valuable member of the team? It could be as simple as a seating arrangement!
About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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