Tech Talk

Recent posts

If Elon Musk Was A Hotelier
Posted: 09/25/2020

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.



want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.

x
 

Why Is It Important to Have a Website Refresh?

01/24/2018 Tagged as: digital marketing, SEO, SERP, website design
by Nimesh Dinubhai



In today's technological world, having a strong internet presence has become essential for every hotelier. Similarly, we can't overemphasize the importance of owning a professional-looking website. But owning a good looking website is not good enough for establishing a good presence over the Web. But you have to refresh it on a regular basis to turn your visitors into travelers. If you are a hotelier and own a site which was designed or created around three to five years before, then you should give a new design or a facelift to your site. By keeping the portal up to date and fresh, you can see a significant increase in your site visitors and hotel bookings. As well, you can boost your hotel's revenue. Here are some top reasons on why you should update your website.
 
Lower Bounce Rate
 
If your Google Analytics report shows that your portal has higher bounce rate, then it is an indication that your visitors can't easily find what they want. As the result, it may lower your conversion rate too. By updating the site structure, you not only lower bounce rate, but you can also turn your visitors into loyal customers.
 
Get Top Ranking in Popular Search Engines
 
For acquiring higher ranking in search engines, it is essential to analyze your keyword strategy time to time. In this regard, you should make a list of keywords including, long-tail, primary and secondary. To select the right keywords for image ALT tags, page titles and CTAs, you can also use Google Keyword Planner tool. By picking the right keywords, you can obtain a higher ranking in SERPs.
 
Increase Your Site Load Time
 
By updating your website, you will get an opportunity to speed up its load time. Today, most of the visitors prefer to visit a portal that loads in less than two seconds. In SEO ranking, page load speed has become the most important factor.
 
Gain More Exposure
 
On the other hand, if you want to gain more exposure over the World Wide Web, then you should consider giving a new facelift to your portal. By making a compelling and appealing site, you can attract a large number of customers toward the website. 
 
Easily Reach to Your Audience
 
The recent study shows that most people search hotels from their mobile phones. So, if you have a responsive and mobile-friendly site or an app, then you can easily reach these customers.
 
By giving a new look and feel to your website, you can attract your customers and gain more profits and revenue. However, it doesn't mean that you have to do the complete overhaul to refresh a site. For this, you can add new content, include some call-to-action triggers or update the header image of your homepage. In this regard, you can also hire a professional who has expertise to handle this task efficiently.
 
 
 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
Comments
Blog post currently doesn't have any comments.
Leave comment



 Security code