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Today I continue my series on enterprise system pitfalls and discuss the problem of over abstraction. Be sure to read my previous post which lays the foundation for this series.

Are we getting the economic return we should be with new technology innovation? In this article, I’m starting a series reflecting on common weaknesses in enterprise systems development, and am going to try to unpack as concisely as I can these pitfalls we fall into.  We’ll analyze why we stumble into these problems, our struggle recognizing the root causes, and the results.

HU talks with Bob Diachenko, the cybersecurity expert who discovered the breach, about steps hotels can take to prevent data incidents

A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.



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Why Is It Important to Have a Website Refresh?

01/24/2018 Tagged as: digital marketing, SEO, SERP, website design
by Nimesh Dinubhai



In today's technological world, having a strong internet presence has become essential for every hotelier. Similarly, we can't overemphasize the importance of owning a professional-looking website. But owning a good looking website is not good enough for establishing a good presence over the Web. But you have to refresh it on a regular basis to turn your visitors into travelers. If you are a hotelier and own a site which was designed or created around three to five years before, then you should give a new design or a facelift to your site. By keeping the portal up to date and fresh, you can see a significant increase in your site visitors and hotel bookings. As well, you can boost your hotel's revenue. Here are some top reasons on why you should update your website.
 
Lower Bounce Rate
 
If your Google Analytics report shows that your portal has higher bounce rate, then it is an indication that your visitors can't easily find what they want. As the result, it may lower your conversion rate too. By updating the site structure, you not only lower bounce rate, but you can also turn your visitors into loyal customers.
 
Get Top Ranking in Popular Search Engines
 
For acquiring higher ranking in search engines, it is essential to analyze your keyword strategy time to time. In this regard, you should make a list of keywords including, long-tail, primary and secondary. To select the right keywords for image ALT tags, page titles and CTAs, you can also use Google Keyword Planner tool. By picking the right keywords, you can obtain a higher ranking in SERPs.
 
Increase Your Site Load Time
 
By updating your website, you will get an opportunity to speed up its load time. Today, most of the visitors prefer to visit a portal that loads in less than two seconds. In SEO ranking, page load speed has become the most important factor.
 
Gain More Exposure
 
On the other hand, if you want to gain more exposure over the World Wide Web, then you should consider giving a new facelift to your portal. By making a compelling and appealing site, you can attract a large number of customers toward the website. 
 
Easily Reach to Your Audience
 
The recent study shows that most people search hotels from their mobile phones. So, if you have a responsive and mobile-friendly site or an app, then you can easily reach these customers.
 
By giving a new look and feel to your website, you can attract your customers and gain more profits and revenue. However, it doesn't mean that you have to do the complete overhaul to refresh a site. For this, you can add new content, include some call-to-action triggers or update the header image of your homepage. In this regard, you can also hire a professional who has expertise to handle this task efficiently.
 
 
 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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