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Love
Posted: 10/23/2020

"Friendship often ends in love, and love in friendship never ends. "

We’re hardly out of the woods with COVID-19, and that means many properties will have to make do with a customer base mostly derived from local leisure, staycations and workcations from drive-to markets. With fewer overall guests, outside of cost savings efforts we must simultaneously look at maximizing the revenue per available guest (RevPAG), and there’s no better way to go about this than by sharpening your use of the PMS.

This is the last issue of Siegel Sez before this year’s CYBER HITEC event. HITEC is an event I have not missed in 30 years, and historically it has always been a great place to find innovation.

Toxicity Kills
Posted: 10/07/2020

It doesn’t matter if it is toxins in your physical environment or toxins in your mental environment. This stuff kills! 

It’s said that when someone’s mindset shifts, everything around them can change at the same time, and in our current setting, the importance of being in the right headspace, both personally and as an organization, can’t be discussed enough.



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Why Is It Important to Have a Website Refresh?

01/24/2018 Tagged as: digital marketing, SEO, SERP, website design
by Nimesh Dinubhai



In today's technological world, having a strong internet presence has become essential for every hotelier. Similarly, we can't overemphasize the importance of owning a professional-looking website. But owning a good looking website is not good enough for establishing a good presence over the Web. But you have to refresh it on a regular basis to turn your visitors into travelers. If you are a hotelier and own a site which was designed or created around three to five years before, then you should give a new design or a facelift to your site. By keeping the portal up to date and fresh, you can see a significant increase in your site visitors and hotel bookings. As well, you can boost your hotel's revenue. Here are some top reasons on why you should update your website.
 
Lower Bounce Rate
 
If your Google Analytics report shows that your portal has higher bounce rate, then it is an indication that your visitors can't easily find what they want. As the result, it may lower your conversion rate too. By updating the site structure, you not only lower bounce rate, but you can also turn your visitors into loyal customers.
 
Get Top Ranking in Popular Search Engines
 
For acquiring higher ranking in search engines, it is essential to analyze your keyword strategy time to time. In this regard, you should make a list of keywords including, long-tail, primary and secondary. To select the right keywords for image ALT tags, page titles and CTAs, you can also use Google Keyword Planner tool. By picking the right keywords, you can obtain a higher ranking in SERPs.
 
Increase Your Site Load Time
 
By updating your website, you will get an opportunity to speed up its load time. Today, most of the visitors prefer to visit a portal that loads in less than two seconds. In SEO ranking, page load speed has become the most important factor.
 
Gain More Exposure
 
On the other hand, if you want to gain more exposure over the World Wide Web, then you should consider giving a new facelift to your portal. By making a compelling and appealing site, you can attract a large number of customers toward the website. 
 
Easily Reach to Your Audience
 
The recent study shows that most people search hotels from their mobile phones. So, if you have a responsive and mobile-friendly site or an app, then you can easily reach these customers.
 
By giving a new look and feel to your website, you can attract your customers and gain more profits and revenue. However, it doesn't mean that you have to do the complete overhaul to refresh a site. For this, you can add new content, include some call-to-action triggers or update the header image of your homepage. In this regard, you can also hire a professional who has expertise to handle this task efficiently.
 
 
 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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