Tech Talk

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Definitely Doug 6/9/23: Hotels Fighting Trafficking: The Role of Technology
Posted: 06/09/2023

This week I want to address an important issue for the hospitality industry, albeit one that technologists have not historically had on their radar. They can potentially play a significant role in addressing the issue, which is human trafficking, and more specifically sex trafficking.

In my last column, I reviewed some key trends in autonomous mobile robotics for hotels, and dove into three categories of delivery robots in more detail – room delivery, food delivery, and heavy-lift robots. This week I will round out the topic with several other robot types and applications, as well as general guidance for evaluating, acquiring, and adopting mobile autonomous robotics. If you have not yet read part one, I recommend going back and doing so before continuing below, as some of the introductory material is important background to what follows.

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Best Practices for Hotel & Resort Operators in Pool Season 2023
Posted: 05/25/2023

With the arrival of warmer weather and summer fast approaching, hospitality operators are gearing up for another pool season. This year, technology is at the forefront of driving booking revenue and taking operational efficiency to the next level. Modern technology platforms (such as hospitality’s newest technology category – the Property Experience Management System or PXMS) are providing brand new capabilities that unlock new strategies and approaches to filling the pool with satisfied guests.

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The Growing Role Technology Plays in Hotels and Restaurants
Posted: 05/25/2023

In the past few years, hotels and restaurants have grown into hubs for entertainment, leisure, and human connection. In an effort to best serve their guests, operators have begun rethinking their technological investments and working to adapt to recent shifts in consumer preference and operations. To ensure that guests have the best on-site experience possible, brands are increasingly looking to new technologies to make their experiences more convenient and comfortable. Advanced property management systems (PMS) and point-of-sale (POS) systems can increase operational and staff efficiency, while also meeting changing customer expectations for a high-value but relatively low-touch experience.

This week I will return to a topic I have covered before, because it has, within the last 12 to 18 months, become one of the hottest-growth categories in hospitality technology. That topic is autonomous mobile robots – specifically, ones that can move around the facility as well as perform specific tasks. Many of these products were launched pre-Covid but were often seen at the time as more of a marketing gimmick than a legitimate operational solution.

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Why Is It Important to Have a Website Refresh?

01/24/2018 Tagged as: digital marketing, SEO, SERP, website design

by Nimesh Dinubhai

In today's technological world, having a strong internet presence has become essential for every hotelier. Similarly, we can't overemphasize the importance of owning a professional-looking website. But owning a good looking website is not good enough for establishing a good presence over the Web. But you have to refresh it on a regular basis to turn your visitors into travelers. If you are a hotelier and own a site which was designed or created around three to five years before, then you should give a new design or a facelift to your site. By keeping the portal up to date and fresh, you can see a significant increase in your site visitors and hotel bookings. As well, you can boost your hotel's revenue. Here are some top reasons on why you should update your website.

Lower Bounce Rate

If your Google Analytics report shows that your portal has higher bounce rate, then it is an indication that your visitors can't easily find what they want. As the result, it may lower your conversion rate too. By updating the site structure, you not only lower bounce rate, but you can also turn your visitors into loyal customers.

Get Top Ranking in Popular Search Engines

For acquiring higher ranking in search engines, it is essential to analyze your keyword strategy time to time. In this regard, you should make a list of keywords including, long-tail, primary and secondary. To select the right keywords for image ALT tags, page titles and CTAs, you can also use Google Keyword Planner tool. By picking the right keywords, you can obtain a higher ranking in SERPs.

Increase Your Site Load Time

By updating your website, you will get an opportunity to speed up its load time. Today, most of the visitors prefer to visit a portal that loads in less than two seconds. In SEO ranking, page load speed has become the most important factor.

Gain More Exposure

On the other hand, if you want to gain more exposure over the World Wide Web, then you should consider giving a new facelift to your portal. By making a compelling and appealing site, you can attract a large number of customers toward the website.

Easily Reach to Your Audience

The recent study shows that most people search hotels from their mobile phones. So, if you have a responsive and mobile-friendly site or an app, then you can easily reach these customers.

By giving a new look and feel to your website, you can attract your customers and gain more profits and revenue. However, it doesn't mean that you have to do the complete overhaul to refresh a site. For this, you can add new content, include some call-to-action triggers or update the header image of your homepage. In this regard, you can also hire a professional who has expertise to handle this task efficiently.

About The Author

Nimesh Dinubhai
President
Websrefresh

Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.