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Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.

GBTA recently partnered with AccorHotels to conduct a study investigating the role of loyalty in managed travel programs in Europe with the goal of understanding how loyalty programs currently fit within company travel policy and what opportunities may exist in the future.

People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 



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Move Fast and Break Things

07/03/2014
Even days after the close of #HITEC2014 in Los Angeles I’m still recounting the details of this tremendous industry event and takeaways that I will use in the workplace. My mind continues to download information, insights and new connections to my network.
 
I know that there were many of my respected colleagues who have shared their thoughts from last week. I look forward to reading these blogs once I get my email inbox back under control. When I was asked what I thought of HITEC 2014 there was one thing that immediately came to mind: Move Fast and Break Things.This phrase was borrowed from the offices at Facebook. There is a part two to this motto: What would you do if you were not afraid?, to which there is an arrow pointing back to Move Fast and Break Things. This is defining.
 
If you missed the Tuesday morning session with Rachel Botsman you probably have missed the best session ever at HITEC. Yes, I said ever. I won’t even try to bring a summary of this fantastic, enlightening and inspiring message but I will share this: in today’s world it is the old way of thinking that will get you into trouble. For example, the old thinking had a 12-month timeline for research, discovery, planning and implementation. In the year 2014 that is not a luxury any company can afford. If you aren’t making decisions quickly you will find you are wasting time spinning wheels and are destined to repeat your steps. Technology moves too quickly. Being quick doesn’t mean being careless, but rather thorough and decisive.
 
Technology is outpacing regulation and legislation. You don’t have to look far to find Airbnb, Uber and Lyft. These companies, and more importantly these ideas, are disrupting the established communities. While it took Hilton Hotels more than 90 years to reach a number of available guestrooms upwards of 610,000, Airbnb surpassed this number of available guestrooms in just four.
 
The success of an idea or a company in 2014 relies on realizing a friction point and resolving it. Botsman said, “Once the public decides there is a new way and the new way is better, there is no way to reverse.” No one wants to be the Eastman Kodak of the hospitality industry.
 
At this juncture, there are only three choices a company can make: Put the proverbial head in the sand, fight or pioneer and embrace the change as an opportunity.
 
It’s the end of the world as we know it. Understanding this disruption, the momentum and ideas that it brings with it will define your work in 2014. This clarity might help you Move Fast and Break Things. And I am hoping you won’t be afraid to try.
 
 
 
Slides from Rachel's presentation are available at Collaborative Consumption

I greatly enjoyed the session by Rachel Botsman and I hope that HFTP will release a stream of this session so I can watch it again!
About The Author
Geneva Rinehart
SVP, Managing Editor
Hospitality Upgrade


Geneva Rinehart is the managing editor at Hospitality Upgrade. For two decades, she has followed the world of hospitality technology. On occasion she will chronicle hospitality technology issues, technology trends, and new technologies for Hospitality Upgrade on LinkedIn and Twitter: @genevarinehart

 
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