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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Post-HITEC Takeaway Tweets

07/21/2014
HITEC is always a unique and exciting experience for both attendees and providers. We all meet so many people and see an incredible amount of new products and services, but just a few weeks post-HITEC, the takeaways can become a little fuzzy.  With Hospitality Upgrade’s post-HITEC takeaway tweets we offer great reminders to clarify your notes.  We asked our partners who were HITEC exhibitors to provide a recap of their HITEC exhibit in just 140 characters or less:

Book4Time: @Book4Time's CEO @rsholanki saw more hotels endorsing the cloud as the platform of choice for most systems with the exception of PMS. #HITEC

Eleven Wireless: Grow your guest Internet revenue (even when you offer a free plan); learn how in @ElevenBiz blog series: http://bit.ly/MonetizeYourInternet

Enseo: @Enseo introduced its advanced Guest Carried Device and Guest Enabled Media technology featuring Netflix, Pandora, and more! Contact us today at sales@enseo.com!

FCS Computer Systems: Shine a light on #hospitality efficiency & guest satisfaction using FCS Rainbow solutions: http://goo.gl/nqIbUI

Flip.to: Who do your guests trust more, ads or their friends? If you think their friends, well you're right, so go talk to Flip.to #MassiveROI #4real

Guest-tek: Heavy foot traffic, record demos and mobile everything - #HITEC 2014 may have ended, but @Guesttek our booth is always open

Hotwire Communications: HSIA bandwidth on demand, scalable up to 10 Gigs. Visit Hotwirecommunications.com for advanced services at your hotel #hotwirecommunications

Infor: Thanks #HITEC2014 attendees for visiting @InforHosp! Hope you learned a/b creating a better experience for everyone & took a coffee break with #Infor
 
InvoTech Systems: Global recognition of financial benefits of #RFID uniform, linen & laundry tracking #HITECtakeaway. http://tinyurl.com/k5enk8o @invotechsystems

iTesso: Score a FREE pinball machine for your property when you implement Itesso's Cloud-native integrated PMS/CRS Solution: http://ites.so/Pnbl2014

Kaba: Mobility across all solutions was the #HITECtakeaway. Many demoed @KabaLodging’s new Mobile Key Access http://tinyurl.com/n5whkju #Saflok #ILCO

Knowcross: For a true hospitality upgrade use Knowcross: http://www.knowcross.com/products.htm Follow us @KNOWACROSS

Merchant Link: EMV is coming, are you ready for it?  Do you know what EMV is? @MerchantLink #SecurityandFraud

NAVIS: Knowing guest preferences & behaviors to speak with them in a unique message. @NavisNow #HITECtakeaway http://tinyurl.com/mjocz49 #NAVISReach

NEC: Running your business on outdated tech isn’t safe. Don't avoid an upgrade. #UC offers an affordable solution. http://blog.necam.com/bid/198680/Is-Your-Business-at-Risk-Running-an-Outdated-PBX via @NEC

Newmarket: Thanks #HITEC for helping feed over 4k children through our @NewmarketIntl Share Your Story wall! See pictures at newmarketinc.com/hitec

Nomadix: With @nomadixinc Internet access & bandwidth management gateways, hotels keep traffic flowing to provide fair bandwidth share for all guests.

Nor1: Great seeing friends and colleagues at HITEC/ROC - Nor1's engaging travelers in real time for incremental revenue was a hit!

Rainmaker: @RainmakerGroup proven profit optimization at #HITEC reveals fit revenues for hoteliers. Get your revenues in shape! http://bit.ly/TV8ysM

Shift4: @Shift4Corp #HITEC takeaway: EMV is not the answer to stop breaches. #P2PE and #tokenization are. http://ow.ly/z9ErT

Sonifi: Thank you @HospUpgrade, #SiegelSez and cool vid crew! Great @HITEC video w/ our CEO Mike Ribero in @SONIFI booth. Up next - SONIFI Silicon Valley Innovation Lab!

VingCard Elsafe: Why sacrifice #security for design & convenience? Take guest safety and #hotel style one step further with Allure by VingCard: http://bit.ly/1qXh1c0

ZDirect: Featured at #HITEC - Boost profits & increase Loyalty at your hotel with Marketing Automation tools by @ZDirect. Learn more at Zdirect.com.

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