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With 2021 now in full swing, many business leaders, including myself, are anticipating and planning for a return to normalcy, even if that means a “new normal.” We eagerly await the day we can bring all employees back into the workplace safely. Today, there are medical treatments for the virus and vaccinations rolling out. However, we’re still a long way from getting a majority of people vaccinated. According to medical experts, we will probably need to continue wearing masks and social distancing at least throughout 2021.
HeadTrash is the internal chatter of the little voices in your head. It doesn’t take much to get them whispering or even yelling. HeadTrash is created by the nasty, little people who live inside your brain. The chorus of critics who minimize you and convince you that you are not good enough. They are the "perfection people" who lurk in the shadows, waiting for you to fall out of your comfort zone and question you, your abilities and even your relationships.
My last column started by reminding readers that for the last 50 years, the way hotels sell has remained basically unchanged. It went on to discuss attribute-based selling as a major opportunity to better align with the expectations of today’s guests. This week I will continue the theme and highlight some of the many other revenue-enhancing technologies that have emerged in recent years (or are in development now) and that should at least be on the radar of hotels, if not already in their plans.
Most hotels today sell using a model that has changed very little for the last 50 years. The customer selects a room type and maybe a rate plan, an arrival date and number of nights, and confirms a booking. This works fine when all the guest needs, is a bed and shower. But for those looking for more, hotels are leaving money on the table.
Vaccines are on the way and every hotel is eagerly awaiting the day when we can ‘get back to normal’ in terms of seeing a steady flow of new reservations to bolster all-too-depleted business returns. Careful what you wish for, though. There is another scenario we must be cognizant of – that of being drastically understaffed.
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Book4Time: @Book4Time's CEO @rsholanki saw more hotels endorsing the cloud as the platform of choice for most systems with the exception of PMS. #HITEC
Eleven Wireless: Grow your guest Internet revenue (even when you offer a free plan); learn how in @ElevenBiz blog series: http://bit.ly/MonetizeYourInternet
Enseo: @Enseo introduced its advanced Guest Carried Device and Guest Enabled Media technology featuring Netflix, Pandora, and more! Contact us today at sales@enseo.com!
FCS Computer Systems: Shine a light on #hospitality efficiency & guest satisfaction using FCS Rainbow solutions: http://goo.gl/nqIbUI
Flip.to: Who do your guests trust more, ads or their friends? If you think their friends, well you're right, so go talk to Flip.to #MassiveROI #4real
Guest-tek: Heavy foot traffic, record demos and mobile everything - #HITEC 2014 may have ended, but @Guesttek our booth is always open
iTesso: Score a FREE pinball machine for your property when you implement Itesso's Cloud-native integrated PMS/CRS Solution: http://ites.so/Pnbl2014
Kaba: Mobility across all solutions was the #HITECtakeaway. Many demoed @KabaLodging’s new Mobile Key Access http://tinyurl.com/n5whkju #Saflok #ILCO
Knowcross: For a true hospitality upgrade use Knowcross: http://www.knowcross.com/products.htm Follow us @KNOWACROSS
Merchant Link: EMV is coming, are you ready for it? Do you know what EMV is? @MerchantLink #SecurityandFraud
NAVIS: Knowing guest preferences & behaviors to speak with them in a unique message. @NavisNow #HITECtakeaway http://tinyurl.com/mjocz49 #NAVISReach
NEC: Running your business on outdated tech isn’t safe. Don't avoid an upgrade. #UC offers an affordable solution. http://blog.necam.com/bid/198680/Is-Your-Business-at-Risk-Running-an-Outdated-PBX via @NEC
Nor1: Great seeing friends and colleagues at HITEC/ROC - Nor1's engaging travelers in real time for incremental revenue was a hit!
Rainmaker: @RainmakerGroup proven profit optimization at #HITEC reveals fit revenues for hoteliers. Get your revenues in shape! http://bit.ly/TV8ysM
Shift4: @Shift4Corp #HITEC takeaway: EMV is not the answer to stop breaches. #P2PE and #tokenization are. http://ow.ly/z9ErT
Sonifi: Thank you @HospUpgrade, #SiegelSez and cool vid crew! Great @HITEC video w/ our CEO Mike Ribero in @SONIFI booth. Up next - SONIFI Silicon Valley Innovation Lab!
VingCard Elsafe: Why sacrifice #security for design & convenience? Take guest safety and #hotel style one step further with Allure by VingCard: http://bit.ly/1qXh1c0
ZDirect: Featured at #HITEC - Boost profits & increase Loyalty at your hotel with Marketing Automation tools by @ZDirect. Learn more at Zdirect.com.