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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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#HITECnola Part 5: Special HITEC 2016 Report brought to you by DANNI Enterprises

07/05/2016
Hospitality Upgrade reached out to the team at DANNI Enterprises to provide a summary of experiences from HITEC 2016.  Each team member scouted HITEC through the lens of his or her specific area of expertise.
 
Click here to read Part 1.
Click here to read Part 2.
Click here to read Part 3.
Click here to read Part 4.
 
 
 
Steve Berrey, Areas of expertise: business and product management, infrastructure and cabling, and network design and security

#HITECnola Part 5
I went to HITEC this year looking specifically for innovation in guest internet solutions and convergence benefits from consolidation and partnerships. One announcement caught my attention from SONIFI/Single Digits. Bernard Poncelet from Single Digits said the company is promising authentication to the casting experience via the sign-on into the Wi-Fi system. 

(editor’s note: TeleAdapt announced its Roomcast, powered by Chromecast, a media streaming solution for hotels. The company also announced that Aloft New Orleans Downtown became the first to pilot RoomCast Powered by Chromecast. And also new to the scene but with decades behind them, ADB sponsored the HITEC welcome reception and really launched their brand. Touting the phrase, the biggest hotel interactive TV provider you’ve never heard of, ADB made a big push this year.)

While I was hoping to find new, exciting and even disruptive technologies this year, honestly, I found that this industry is woefully in need of more innovation or consolidation to achieve better economies of scale. Announcements from last year’s HITEC are barely products at this year’s show, and in the guest internet space, the dreams of many years ago are still not coming to pass. Wi-fi is slightly faster, the guest experience is the same or marginally better in a few convergence partnerships. But the overall feel is one of a mature market, when we all know technology is continuing at a blistering pace forward.

 

This special report is part of a 6-part HITEC 2016 summary focusing on specific technology areas from this year’s event. The previously released part 1 and 2 are available on the TechTalk Blog. And segments 4-6 are available at the links below.
 
Part 1  
Part 2
Part 3
Part 4
Part 6
 
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About The Author
Steve Berrey




Steve Berrey, a 20+ year product and technology veteran, has been focused on the hospitality space since 2000, when he cofounded StayOnline – a managed services provider that led the early charge of Wi-Fi into the Hospitality industry.  He applies his expertise in data networking and experience in television and other converged products to help hoteliers leverage their investments to their fullest potential. He also has extensive experience in product marketing, helping vendors to craft their products for the hospitality industry and align their roadmap with their long-term corporate strategy.

Steve has been a ten-year member of HTNGs infrastructure resource team, and is constantly plugged into the latest technology trends for hotel technology products and strategies.

 
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