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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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The Sea of Mediocrity

07/22/2016

At work, an astounding 72 percent of people play at the mediocre level according to research based on Aspire's 10-year study of top performing people and teams. Think of the productivity and profits lost!

To get your people to perform at a higher level, you must first look at the three components of highly competent performers, regardless of their tasks and responsibility.

The Head
What is their mindset towards their work and responsibilities? Does it serve them or are they unmotivated? Motivation is fuel. Without it you don’t go far or get anywhere fast. And remember, you can’t motivate another person – you can only inspire them.

Head trash is a major killer of performance. So how can you help someone feel pride in their contributions to the team? All great performers have a positive perspective on their work. Help them find the emotional why behind their work and turn on their motivational switch. 

The Skills
What is their level of skill? Do they have the knowledge and skillset to do the tasks required to deliver on their responsibilities? Some skills are natural whereas some are nurtured. If a job requires organization and that is not someone’s nature, you have the wrong person in that position. People can learn to nurture a skill and you have to be prepared for the long road to competency that may lie ahead.

Many skills require training and training is not a one-time affair. How can they learn more? How can you set an expectation that requires them to constantly look to evolve into an outstanding performer?

Onboarding a new hire effectively bestows the skills they need to meet the expectations of the job. When you miss the opportunity to bring someone into your organization effectively, you can trigger feelings of incompetency and inadvertently trigger head trash, the major killer of performance.

The Processes
What processes do your people need to optimize their productivity and effectiveness? Many times we don’t look at our work as a process and yet process breeds efficiency. Process helps make us competent more quickly as repetition is the mother of skill.

Moving someone to a higher level of performance takes managers who effectively coach for performance improvement, using encouragement and communication as tools to establish motivation and accountability.

Raise the bar on the sea of mediocrity that likely exists inside your organization – for mediocrity, like denial, only slows you down.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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