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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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HSMAI ROC Recap: Grabbing Revenue by the Horns in Houston



More than 600 hospitality professionals gathered in Houston in late June for the Hospitality Sales and Marketing Association International’s (HSMAI) Revenue Optimization Conference (ROC) Americas.

The day officially kicked off with an opening general session, emceed by Dr. Kelly McGuire, SVP of revenue management for MGM Resorts International. Bernard Baumohl, chief global economist for the Economic Outlook Group, shared his geopolitical and economic forecast for the coming year, citing tariffs imposed recently by the United States, increased cyberattacks, and the high likelihood of a recession in the near future as some of the biggest concerns for the travel industry. He urged hoteliers in attendance to be proactive about pricing and to have game plans in place for plausible unfavorable scenarios such as company-wide technical disruptions, and a decreased number of internationaltravelers to the United States.

The opening general session also featured a “Think Like an Owner” panel, in which hotel executives shared their perspective on revenue management.
Another highlight of conference was the two-part interactive session, “No Bull: The Great Debate,” in which presenters debated two timely topics for the hospitality industry: the role of AI and the effectiveness of loyalty programs, respectively. Live polling and candid comments from audience members made for engaging discussions of both subjects.

Throughout the day, a host of breakout sessions delved into AI, loyalty, and other key issues for hotels and revenue optimization, including personalizing paid advertising, leveraging social media, harnessing metrics and analytics, and maximizing non-room revenue opportunities.

For the third year in a row HSMAI’s ROC Americas drew more 600 attendees. In addition to plentiful education and networking opportunities, the conference showcased 42 partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting.

The day ended on a high note with an entertaining game of “Revenue Feud,” inspired by the television gameshow Family Feud.

 
About The Author
Jason Smith

HSMAI


 
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