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If Elon Musk Was A Hotelier
Posted: 09/25/2020

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.



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HSMAI ROC Recap: Grabbing Revenue by the Horns in Houston

by Jason Smith


More than 600 hospitality professionals gathered in Houston in late June for the Hospitality Sales and Marketing Association International’s (HSMAI) Revenue Optimization Conference (ROC) Americas.

The day officially kicked off with an opening general session, emceed by Dr. Kelly McGuire, SVP of revenue management for MGM Resorts International. Bernard Baumohl, chief global economist for the Economic Outlook Group, shared his geopolitical and economic forecast for the coming year, citing tariffs imposed recently by the United States, increased cyberattacks, and the high likelihood of a recession in the near future as some of the biggest concerns for the travel industry. He urged hoteliers in attendance to be proactive about pricing and to have game plans in place for plausible unfavorable scenarios such as company-wide technical disruptions, and a decreased number of internationaltravelers to the United States.

The opening general session also featured a “Think Like an Owner” panel, in which hotel executives shared their perspective on revenue management.
Another highlight of conference was the two-part interactive session, “No Bull: The Great Debate,” in which presenters debated two timely topics for the hospitality industry: the role of AI and the effectiveness of loyalty programs, respectively. Live polling and candid comments from audience members made for engaging discussions of both subjects.

Throughout the day, a host of breakout sessions delved into AI, loyalty, and other key issues for hotels and revenue optimization, including personalizing paid advertising, leveraging social media, harnessing metrics and analytics, and maximizing non-room revenue opportunities.

For the third year in a row HSMAI’s ROC Americas drew more 600 attendees. In addition to plentiful education and networking opportunities, the conference showcased 42 partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting.

The day ended on a high note with an entertaining game of “Revenue Feud,” inspired by the television gameshow Family Feud.

 
About The Author
Jason Smith

HSMAI


 
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