Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.
Fortunately, there are few simple and easy to implement tips you can follow to drastically improve accessibility of your site. 
Support Screen Readers: 
Screen readers are the best demonstration of software that are designed with purpose to improve productivity and change lives of visually impaired and blind people. Screen reading software attempts to recognize and interpret what is being displayed on computer or laptop screen. The interpreted answers are demonstrated to the user via audio (text-to-speech) or sound icons. Your website must support screen readers. 
Use Headings Correctly:
The use of webpage headings and titles is one of the most significant usability features for screen reader users because it aids them to easily understand the page structure. Though text on the webpages may appear to be heading for sighted users, it must be labeled as a heading within the HTML code for disabled users to know it is a heading. 
Use proper Alt tags for all images: 
Screen readers, used by many visually impaired people to surf the websites, cannot understand web pictures. As such, to make certain accessibility, ALT tag descriptions require to be added with all images and the screen reader software will read out the attached ALT tags. 
Always Add Descriptive link Text 
Visually disabled users can navigate through pages of the websites by calling up a list of on-page links, and activating the links in which they are interested. You should always avoid non-descriptive link text like 'click here' as they make no sense.
Keyboard Friendly site:
Your site must work perfectly without the use of mouse. This is because most of tools used by visually disabled web users support keyboard navigation only. So, it must be possible for web visitors to use all the major features of your site via keyboard only. 
Make Clever Color Choices:
Colors are very crucial when it comes to designing ADA website. Always use colors that are easily visualized even by color blind people. Try to avoid red-green color combination as this type of color deficiency affects a large number of people. 
Add lists on your web pages: 
Adding list on web pages within HTML code is really helpful for visually disabled users as screen reader software demonstrates the number of items in every list before reading it out. This aids web users know what to expect when hearing a list. 
Site Maps:  
Site maps can be a helpful tool for visually impaired web users as they offer a straightforward list of the links of the main pages available on the web portal. So, never forget to add sitemaps on your site. 
With all these simple and easy tricks, you can not only accessibility of your site, but at the same time improve its search engine ranking.