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If Elon Musk Was A Hotelier
Posted: 09/25/2020

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.

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Are You All In?

by Renie Cavallari

Imagine everyone in your organization engaged, aligned and performing to their potential. Imagine everyone playing “All In.”

Great organizations have synergy. Their culture allows them to play to a rhythm at a different tempo than the average organization. How do you get that at your organization?

Consider these:

1. If you aren’t all in, no one else will be. Be a fanatically engaged leader.

2. Today - more than ever - people want to be inspired through progress and positivity. Be their hope. Shine the light so they can see what is possible in the future.

3. Help each person understand how their work and contributions matter. Be specific. No position is more or less valuable as it takes a village. Make sure your villagers know they are valued. Every job is a patch in the patchwork.

4. We become our environment. If your culture isn’t healthy, fix it now! Don’t worry about how solid your strategies are because they won’t matter. Your best hope is that your competition is a bigger mess than you are…and hope is not a strategy.

5. Focus on what matters most. Do the important stuff first.

6. If you aren’t coaching your people, please know they aren’t operating at their full potential and capacity. Growth in your people directly equates to growth in your organization’s performance.

7. Stay agile. Holding on to what you know limits you. Surround yourself with smart people. Read more. Get your mind thinking. Smart leaders spend time thinking and preparing.

8. Replace the pukers and non-performers. Get rid of them. They slow you down and the market is too competitive to have people on your team throwing the race.

9. Think:

  • People (Stop accepting mediocrity)
  • Environment (Culture is the secret sauce)
  • Focus (2 great strategies are better than 5 average ones)
  • Execution (Don’t try and do everything. You’ll end up doing nothing)

10. Enjoy the journey. Find time every day to be grateful. The energy you push out is the energy you receive so if you aren’t feeling it … you aren’t giving it! And remember, it could be a lot worse! Promise!

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About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing

Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at

If you would like me to talk to your team via a free Zoom conversation on how to move from scarcity and fear to resilience and power, please reach out to me at We are here to help!

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