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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Getting Technical

03/28/2016

We continue to increase our dependence on and use of technology for communication to take advantage of the convenience and efficiency. If you only use these tools to deliver your message, you have a 93 percent chance of being misunderstood!

Research shows that words carry only 7 percent of a message's meaning. Tone accounts for 38 percent and body language, 55 percent. We all know how conveying tone and body language via text or email works. It doesn't. Technology makes communication faster and yet clean communication becomes increasingly more difficult. If you are the person delivering the message, you are responsible for making sure it was understood. That's right. It's up to you!

The Lesson: Do you communicate mostly through text or email? How do you ensure your meaning is understood? Today, try to incorporate more face-to-face or voice-to-voice communication into your interaction with your team. Verify the message was received by asking the person to relay the information back to you or explain next steps.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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