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Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.

GBTA recently partnered with AccorHotels to conduct a study investigating the role of loyalty in managed travel programs in Europe with the goal of understanding how loyalty programs currently fit within company travel policy and what opportunities may exist in the future.

People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 



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Getting Technical

03/28/2016

We continue to increase our dependence on and use of technology for communication to take advantage of the convenience and efficiency. If you only use these tools to deliver your message, you have a 93 percent chance of being misunderstood!

Research shows that words carry only 7 percent of a message's meaning. Tone accounts for 38 percent and body language, 55 percent. We all know how conveying tone and body language via text or email works. It doesn't. Technology makes communication faster and yet clean communication becomes increasingly more difficult. If you are the person delivering the message, you are responsible for making sure it was understood. That's right. It's up to you!

The Lesson: Do you communicate mostly through text or email? How do you ensure your meaning is understood? Today, try to incorporate more face-to-face or voice-to-voice communication into your interaction with your team. Verify the message was received by asking the person to relay the information back to you or explain next steps.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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