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Love
Posted: 10/23/2020

"Friendship often ends in love, and love in friendship never ends. "

We’re hardly out of the woods with COVID-19, and that means many properties will have to make do with a customer base mostly derived from local leisure, staycations and workcations from drive-to markets. With fewer overall guests, outside of cost savings efforts we must simultaneously look at maximizing the revenue per available guest (RevPAG), and there’s no better way to go about this than by sharpening your use of the PMS.

This is the last issue of Siegel Sez before this year’s CYBER HITEC event. HITEC is an event I have not missed in 30 years, and historically it has always been a great place to find innovation.

Toxicity Kills
Posted: 10/07/2020

It doesn’t matter if it is toxins in your physical environment or toxins in your mental environment. This stuff kills! 

It’s said that when someone’s mindset shifts, everything around them can change at the same time, and in our current setting, the importance of being in the right headspace, both personally and as an organization, can’t be discussed enough.



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Five Steps to More Bookings

03/27/2017
by Nimesh Dinubhai

Hotels need to be there when customers are looking for them, and they need to turn those searches into bookings. It is no longer enough to attract visitors to your website. Converting most visitors to customers must come not just from direct traffic but also on other platforms.

There are several ways to increase bookings to your hotel. These five are the easiest and most effective to implement.

1. Value proposition

Identify and elaborate clearly what it is that you are offering to your customers. Clearly define your target market. Then get a strong value proposition outlining the benefits that you provide, what makes you unique and why the potential customer should ditch the competition and pick you instead. It should be easy to understand and use descriptions how you provide your benefits. Do not be vague. Give specifics.

2. Good design

The design of your website provides an outlook at how your hotel delivers its services, how it looks like and the amount of care it takes to ensure the customer’s comfort. Some tips to consider when designing your website is having a great landing page, simple but aesthetically pleasing overall design that is easy to navigate and with little clutter. The online booking system should be simple and secure. Ensure the call to action copy and button are clear prominent and convincing even the color of the button.

3. Mobile optimization

You can significantly add to the number of your bookings with a website that it optimized for mobile devices. Many people access online services from searching to transactions from the comfort of their mobile phones. Do not just get the same concept from the existing site instead try and create a mobile device concept tailoring all the major aspects to be easily found and used on mobile phones. This avoids cluttering and a shrinking feel. Over 25 percent of all online travel market money comes from mobile phones.

4. Hotel photography

When people get to your hotel’s website, the HD photography is the first chance of showing them what they are getting. High-quality photos covering the best places and offerings in your hotel create a huge impression. They give meaning to your words and are persuasive. Great photography will lead to increased bookings.

5. Online Marketing

Online marketing should be the backbone of all your efforts to increase your bookings. It starts with research and a target market. From there all efforts are about giving your self-visibility and finding potential clients where they are and convincing them that you offer the best service. It is about creating awareness, nurturing leads and building relationships.

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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