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If Elon Musk Was A Hotelier
Posted: 09/25/2020

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.



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Five Steps to More Bookings

03/27/2017
by Nimesh Dinubhai

Hotels need to be there when customers are looking for them, and they need to turn those searches into bookings. It is no longer enough to attract visitors to your website. Converting most visitors to customers must come not just from direct traffic but also on other platforms.

There are several ways to increase bookings to your hotel. These five are the easiest and most effective to implement.

1. Value proposition

Identify and elaborate clearly what it is that you are offering to your customers. Clearly define your target market. Then get a strong value proposition outlining the benefits that you provide, what makes you unique and why the potential customer should ditch the competition and pick you instead. It should be easy to understand and use descriptions how you provide your benefits. Do not be vague. Give specifics.

2. Good design

The design of your website provides an outlook at how your hotel delivers its services, how it looks like and the amount of care it takes to ensure the customer’s comfort. Some tips to consider when designing your website is having a great landing page, simple but aesthetically pleasing overall design that is easy to navigate and with little clutter. The online booking system should be simple and secure. Ensure the call to action copy and button are clear prominent and convincing even the color of the button.

3. Mobile optimization

You can significantly add to the number of your bookings with a website that it optimized for mobile devices. Many people access online services from searching to transactions from the comfort of their mobile phones. Do not just get the same concept from the existing site instead try and create a mobile device concept tailoring all the major aspects to be easily found and used on mobile phones. This avoids cluttering and a shrinking feel. Over 25 percent of all online travel market money comes from mobile phones.

4. Hotel photography

When people get to your hotel’s website, the HD photography is the first chance of showing them what they are getting. High-quality photos covering the best places and offerings in your hotel create a huge impression. They give meaning to your words and are persuasive. Great photography will lead to increased bookings.

5. Online Marketing

Online marketing should be the backbone of all your efforts to increase your bookings. It starts with research and a target market. From there all efforts are about giving your self-visibility and finding potential clients where they are and convincing them that you offer the best service. It is about creating awareness, nurturing leads and building relationships.

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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