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COVID-19 has caused many to reflect upon the fundamental operations of our global society and our day-to-day lives, including the way we travel. In hospitality, many are wondering how an industry that is so reliant on personal interactions can recover from the crisis and earn back guest confidence.

Lessons from The Last Dance
Posted: 08/10/2020

I don’t know about you, but I loved watching The Last Dance, the story of Michael Jordan & The Chicago Bulls' last season together and their journey to their 6th championship, and second triple win (3 years back to back, twice).

With the news cycle laser-focused on the looming threat of a COVID-19 second wave happening in nearly every territory, it is up to each and every hotel to ensure we are all fully compliant with virus safety guidelines in order to restore group booking confidence. And the only way to ensure compliance with these safety guidelines is through contactless and compliance technologies to give guests a strong guarantee of proper sanitization as well as peace of mind.

A great deal has been written over the years about the viability of moving a hotel’s property-management system (PMS) to the cloud to take advantage of the latest technologies, but hoteliers need to realize that it’s not the only viable option. All platforms have advantages, including self-hosted, private cloud and on-premise solutions that leverage the latest mobile, contact free and web-based technologies. Independent operators can still enhance the digital guest experience, support personalized and mobile check-in, deploy contact free technologies, and secure hotel/guest data even if their PMS does not reside in the cloud. It should not be a question of “Cloud or On Premise?” but rather “Does the PMS solve your business objectives in both technology and service?”

Much has been written in the mainstream hospitality press about the challenges COVID-19 has presented to the industry. Hotels are in more pain than at any time in our memories. Because of the extensive media coverage, I won’t dwell on this topic further in what is primarily a technology column. But it’s the background for this week’s column, and so merits acknowledgement.



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Connection is Good for Your Soul

by Renie Cavallari



During this challenging time, remember that your people need even more emotional connection.

I know that in some ways this has become more difficult. What can you say when you don’t have all the answers? What can you do for those who were laid off or furloughed? And to those who are still working beside you, how can you decrease their fears around the Coronavirus (COVID-19) and the unknown? 

Here are a few things you can do to keep your connection strong:

  • Text a thoughtful note
  • Speak from a place of gratitude
  • Tell the truth you can share
  • Don’t let your HeadTrash™ get in your way of kindness
  • Have a Zoom Happy Hour
  • Do daily stand ups with your team and share something fantastic about each person and their contributions
  • Share funny Youtube videos to help people find their laughter

People can be tricky and we all need connection. It feeds our Soul.

Move from connection.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

If you would like me to talk to your team via a free Zoom conversation on how to move from scarcity and fear to resilience and power, please reach out to me at renie@poweredbyaspire.com . We are here to help!

Check out The Little Guide to Shining here. 

 
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