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If Elon Musk Was A Hotelier
Posted: 09/25/2020

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.

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Leading Through Chaos

by Renie Cavallari
At this time there is no more important tool in your tool kit then your ability to lead people through the storm. Most leaders have their heads in revising budgets, dealing with layoffs, cutting costs and surviving all of which are real realities that need attention. So do your people!
1. Remember, people need connection and during times of crisis. That connection allows them to feel like they are not alone. Isolation only triggers fear and fear stops progress from happening.

2. Build a Resilience Plan. Now is the time to really think as a leader

  • What can you control?
  • What can you do?
  • What things can you get done now as you have the time? Maybe you were going to clean up your data this year, work on process improvements, etc.

3. Get your people focused on tasks they can control.
4. Solidify your relationships. Everyone, including your clients, need to feel supported. We are doing free Zoom calls to help people with taking on a healthy mind set as how we think is how we feel. HeadTrash is not your friend… never has been and now it will seriously hurt you
5. Who do you need to thank? Kind words are important to communicate.
6. Make sure people have a daily plan.
  • Stand ups (even virtual ones) have never been more important. Use technology to stay in touch throughout the day.
  • Check-in with your people in the morning and at the end of the day.
  • Make sure people are productive and accountable for action that helps you get through the storm. Inaction will make this storm all the worse.

7. Compassion, even with tough decisions, makes it a little better.
8. Great leadership is free. Dust off the 6 Pillars of Intentional Leadership.

There is no more important time to lead. Your leadership is not defined in the good times… it is defined in how you lead through the inevitable storms. This storm will pass. Lead on…we need you!
About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing

Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at

If you would like me to talk to your team via a free Zoom conversation on how to move from scarcity and fear to resilience and power, please reach out to me at We are here to help!

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