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A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.



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Is Your Website Voice Search Optimized?

by Nimesh Dinubhai


Okay, Google (Siri, Alexa, Cortana, Bixby, Alice etc.) find me a hotel in…

 
If the 2017 holiday season taught us anything, it’s that consumers are not just eager but ready for voice search engine technologies. They were the season’s hottest trend in gift buying, whether it was smartphones with voice search capabilities or digital virtual assistants like Apple’s Siri, Amazon’s Echo and Google Home.
 
Even though the voice search technology is still near its infancy, all major technology companies are investing in the development of voice search and virtual assistants. Nearly half of Americans are now using Intelligent Personal Assistants in one form or another and, by 2020, experts predict that 50 percent of all search inquiries will be made with voice search.
 
If your website is not yet voice search optimized, you need to invest now or risk your site being lost in an Internet no-man’s-land. When it comes to search engine optimization (SEO), and all services that have SEO value like choosing a hotel, you are competing with all other hotel websites to be a site preferred by voice assistants.
 
Step one is hiring a web specialist to get you in the game. Ask them to make sure that your website can handle natural language processing and is adaptable to unique speech patterns, adding new long-tailed conversational keywords and questions to your site that is far more amenable to voice search apps than traditional keywords. Tell them you want each landing page to be voice mobile search friendly and doesn’t block mobile resources like JavaScript and CSS. Finally, ask them to eliminate any web elements that hamper website access via mobile search.
 
The clock on voice search optimization is already ticking. Make sure your hotel will be the one Google, Siri, Alexa, Cortana, Bixby, Alice and all those other friendly digital voices choose when their owners are searching for a great place to stay.

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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