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Enterprise System Pitfalls: Summary
Today I’m wrapping up a series of posts on the broad topic of Enterprise System Pitfalls. In this series, my hope was to help shed light on the primary problems that cause us to miss budgets, fall short on capabilities, or completely fail when implementing an enterprise system. 

The Year in Review
 
As 2019 comes to a close, it’s time to count our blessings. One of mine has been the privilege (and fun!) of being able to reach out to so many interesting companies and get them to tell me what they’re doing that’s different, disruptive, and game-changing. The list of things I have to write about in future columns has only gotten longer in the nine months since I started writing this column.

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money



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Is Your Website Voice Search Optimized?

by Nimesh Dinubhai


Okay, Google (Siri, Alexa, Cortana, Bixby, Alice etc.) find me a hotel in…

 
If the 2017 holiday season taught us anything, it’s that consumers are not just eager but ready for voice search engine technologies. They were the season’s hottest trend in gift buying, whether it was smartphones with voice search capabilities or digital virtual assistants like Apple’s Siri, Amazon’s Echo and Google Home.
 
Even though the voice search technology is still near its infancy, all major technology companies are investing in the development of voice search and virtual assistants. Nearly half of Americans are now using Intelligent Personal Assistants in one form or another and, by 2020, experts predict that 50 percent of all search inquiries will be made with voice search.
 
If your website is not yet voice search optimized, you need to invest now or risk your site being lost in an Internet no-man’s-land. When it comes to search engine optimization (SEO), and all services that have SEO value like choosing a hotel, you are competing with all other hotel websites to be a site preferred by voice assistants.
 
Step one is hiring a web specialist to get you in the game. Ask them to make sure that your website can handle natural language processing and is adaptable to unique speech patterns, adding new long-tailed conversational keywords and questions to your site that is far more amenable to voice search apps than traditional keywords. Tell them you want each landing page to be voice mobile search friendly and doesn’t block mobile resources like JavaScript and CSS. Finally, ask them to eliminate any web elements that hamper website access via mobile search.
 
The clock on voice search optimization is already ticking. Make sure your hotel will be the one Google, Siri, Alexa, Cortana, Bixby, Alice and all those other friendly digital voices choose when their owners are searching for a great place to stay.

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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