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Definitely Doug 9/29/23: Experience Matters! (Part Two)
Posted: 09/29/2023

In my last blog, I introduced the topic of software that enables hotel guests to book local experiences. I cited potential key benefits, including commission revenue, guest satisfaction, reduced staff workload, and new direct bookings.

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Three Mistakes Hotels Are Making with Wi-Fi
Posted: 09/18/2023

Wi-Fi is now like the foundation for your hotel: if it’s not solid, it can jeopardize everything.
Your HSIA network has to deliver the performance and experience your guests demand; Wi-Fi has evolved from being an amenity to a necessity and key driver of guest satisfaction.
In the converged world, all your systems for business operations depend on a solid and secure Wi-Fi network. Without it, nothing else works properly—your staff and systems will struggle, and you will waste precious time, money, and resources trying to recover.
Here are three things you may be doing that put you and your Wi-Fi network at risk, and what you should do instead.

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Definitely Doug 9/15/23: Experience Matters!
Posted: 09/15/2023

Hotels are usually the first thing a traveler books within a destination. And hotels usually know that destination better than anyone else (or any website) a guest might consult. But are hotels connecting the dots?

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Definitely Doug 8/25/23: Check It Off the List!
Posted: 08/25/2023

This week I will cover software that goes under various descriptions, including quality assurance, audit, and checklist management. It includes anything that involves a standard list of things that someone needs to perform or verify. In hospitality, this is still an emerging field, but is growing very rapidly.

Between 2020-2022, traveler adoptions fluctuated drastically due to the lockdowns, the impact of the variants, and the vaccination schedule. As the pandemic is behind us and people start to travel in 2023, one question is on every practitioner’s mind: What are the traveler’s current expectations and preferences in the post-pandemic world?

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Is Your Website Voice Search Optimized?

05/29/2018 Tagged as: Alexa, Echo, Google Home, search engine optimization, SEO, Siri, Voice Search Optimized

by Nimesh Dinubhai

Okay, Google (Siri, Alexa, Cortana, Bixby, Alice etc.) find me a hotel in…

If the 2017 holiday season taught us anything, it’s that consumers are not just eager but ready for voice search engine technologies. They were the season’s hottest trend in gift buying, whether it was smartphones with voice search capabilities or digital virtual assistants like Apple’s Siri, Amazon’s Echo and Google Home.

Even though the voice search technology is still near its infancy, all major technology companies are investing in the development of voice search and virtual assistants. Nearly half of Americans are now using Intelligent Personal Assistants in one form or another and, by 2020, experts predict that 50 percent of all search inquiries will be made with voice search.

If your website is not yet voice search optimized, you need to invest now or risk your site being lost in an Internet no-man’s-land. When it comes to search engine optimization (SEO), and all services that have SEO value like choosing a hotel, you are competing with all other hotel websites to be a site preferred by voice assistants.

Step one is hiring a web specialist to get you in the game. Ask them to make sure that your website can handle natural language processing and is adaptable to unique speech patterns, adding new long-tailed conversational keywords and questions to your site that is far more amenable to voice search apps than traditional keywords. Tell them you want each landing page to be voice mobile search friendly and doesn’t block mobile resources like JavaScript and CSS. Finally, ask them to eliminate any web elements that hamper website access via mobile search.

The clock on voice search optimization is already ticking. Make sure your hotel will be the one Google, Siri, Alexa, Cortana, Bixby, Alice and all those other friendly digital voices choose when their owners are searching for a great place to stay.

About The Author

Nimesh Dinubhai
President
Websrefresh

Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.