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A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.

The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 



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Which Hotel Brands Rank Highest for Travel Website Security?

05/29/2018 Tagged as: data breaches, security, travel websites


Many reading this are in the overachieving travel superhero club, balancing between hotel technology guru implementing your own brand’s marketing and technology and frequent traveler yourself. You may have half a dozen (or more) travel websites that you use regularly. We NEVER ever would use the unsecured public Wi-Fi connection, but have you ever given security a thought when logging onto your favorite travel website – how secure is it?

With all the news about data breaches, a recent study ranking the security of travel websites caught my attention. Perhaps the time has come to force users to create more secure passwords, and from the travel side bring in technology to make access more secure. As a hotel industry, let’s grab that top ranking spot back from AirBnB. 

The study was conducted by Dashlane researchers from April 16 – 20, 2018 (full disclosure – Dashlane is a digital security company that manages passwords). The researchers evaluated five security criteria on 55 popular travel related websites. A site received a point for each criterion they met for a maximum score of 5/5. A score of 4/5 was deemed as passing and meeting the threshold for strong user password security. 

The rankings, which examined password and account protection security on 55 of the world's most popular travel-related sites, found that 89 percent of sites leave their users' accounts potentially exposed to hackers due to unsafe password practices.

The highest ranking for 2018 travel website password security went to AirBnB with a score of 5/5.
Honorary mention goes to Marriott, Hilton and Royal Caribbean for scoring a good 4/5 ranking.
Average ranking went to Best Western, Hyatt, Booking.com, KAYAK, Priceline and Travelzoo with a 3/5.
Below average, with a ranking of 2/5, are Disney Cruise Line, Expedia, HomeAway/VRBO, hotels.com and Travelocity.

In the set we can just label “needs improvement” (receiving a 1 out of 5) are Accor Hotels, Choice Hotels, IHG, Carnival Cruise Line, Hotwire and Trivago.
 
There is definitely room for improvement when we look at the results of this study. Recommendations to travel sites include providing two-factor authentication (2FA) and requiring users to update passwords that exceed 8 characters with a mix of letters, numbers and special characters.
 
"Big names in the travel industry often come under fire for their physical treatment of customers, receiving public blowback on social media for flight delays, egregious treatment of passengers, or even foodborne illnesses," said Emmanuel Schalit, CEO at Dashlane. "In many cases the result is a close examination of business practices and positive shift. The travel industry should treat their cybersecurity failings in much the same fashion, and make the necessary changes, such as adding 2FA, in order to protect customers' digital privacy."
 
To read the press release and study, click here. My next assignment is to visit my favorite travel sites to update some passwords.
About The Author
Geneva Rinehart
SVP, Managing Editor
Hospitality Upgrade


Geneva Rinehart is the managing editor at Hospitality Upgrade. For two decades, she has followed the world of hospitality technology. On occasion she will chronicle hospitality technology issues, technology trends, and new technologies for Hospitality Upgrade on LinkedIn and Twitter: @genevarinehart

 
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