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Definitely Doug 10/18/19
Posted: 12/06/2019

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Definitely Doug 12/6/19
Posted: 12/06/2019

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

Definitely Doug 11/15/19
Posted: 11/15/2019

Every time I turn around these days, I see a new vendor or product promising something called a complete Guest Experience Management, Guest Journey Management, or Guest Engagement (or some variation on those words). This week I looked at some of the emerging products claiming to be in this space, both to try to better understand it, and to see what promising ideas it may hold.



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Which Hotel Brands Rank Highest for Travel Website Security?

05/29/2018 Tagged as: data breaches, security, travel websites
by Geneva Rinehart


Many reading this are in the overachieving travel superhero club, balancing between hotel technology guru implementing your own brand’s marketing and technology and frequent traveler yourself. You may have half a dozen (or more) travel websites that you use regularly. We NEVER ever would use the unsecured public Wi-Fi connection, but have you ever given security a thought when logging onto your favorite travel website – how secure is it?

With all the news about data breaches, a recent study ranking the security of travel websites caught my attention. Perhaps the time has come to force users to create more secure passwords, and from the travel side bring in technology to make access more secure. As a hotel industry, let’s grab that top ranking spot back from AirBnB. 

The study was conducted by Dashlane researchers from April 16 – 20, 2018 (full disclosure – Dashlane is a digital security company that manages passwords). The researchers evaluated five security criteria on 55 popular travel related websites. A site received a point for each criterion they met for a maximum score of 5/5. A score of 4/5 was deemed as passing and meeting the threshold for strong user password security. 

The rankings, which examined password and account protection security on 55 of the world's most popular travel-related sites, found that 89 percent of sites leave their users' accounts potentially exposed to hackers due to unsafe password practices.

The highest ranking for 2018 travel website password security went to AirBnB with a score of 5/5.
Honorary mention goes to Marriott, Hilton and Royal Caribbean for scoring a good 4/5 ranking.
Average ranking went to Best Western, Hyatt, Booking.com, KAYAK, Priceline and Travelzoo with a 3/5.
Below average, with a ranking of 2/5, are Disney Cruise Line, Expedia, HomeAway/VRBO, hotels.com and Travelocity.

In the set we can just label “needs improvement” (receiving a 1 out of 5) are Accor Hotels, Choice Hotels, IHG, Carnival Cruise Line, Hotwire and Trivago.
 
There is definitely room for improvement when we look at the results of this study. Recommendations to travel sites include providing two-factor authentication (2FA) and requiring users to update passwords that exceed 8 characters with a mix of letters, numbers and special characters.
 
"Big names in the travel industry often come under fire for their physical treatment of customers, receiving public blowback on social media for flight delays, egregious treatment of passengers, or even foodborne illnesses," said Emmanuel Schalit, CEO at Dashlane. "In many cases the result is a close examination of business practices and positive shift. The travel industry should treat their cybersecurity failings in much the same fashion, and make the necessary changes, such as adding 2FA, in order to protect customers' digital privacy."
 
To read the press release and study, click here. My next assignment is to visit my favorite travel sites to update some passwords.
About The Author
Geneva Rinehart
SVP, Managing Editor
Hospitality Upgrade


Geneva Rinehart is the managing editor at Hospitality Upgrade. For two decades, she has followed the world of hospitality technology. On occasion she will chronicle hospitality technology issues, technology trends, and new technologies for Hospitality Upgrade on LinkedIn and Twitter: @genevarinehart

 
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