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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Mobile: Where do we go from here?

11/06/2013

As a father of three Generation Z’ers, I’m able to watch first-hand the impact mobile technology has on their life. If their smartphone, tablet or high-speed internet is unavailable, it’s downright catastrophic. Unfortunately I can’t say much, because I’m the same way. Look around the office, the mall, even schools…it’s apparent we are a mobile society with digital-connectivity engrained in our DNA.

This week, we announced the Sabre Red Mobile Workspace, an app that gives travel agents the ability to serve customers on the go. Travel professionals today need to serve their customers wherever they may be and whenever the customer needs support. Sabre Red Mobile Workspace is the answer for our customers who operate in our mobile-driven culture. But what about tomorrow? How will mobile technology change travel in the future?

From a general marketplace perspective, tablets are just the first stop on the path to mobile innovation. Over the next five-to-10 years, the lines between offline, online, mobile and social will blur and eventually disappear. With the launch of Google Glasses, we are already on our way toward “wearable technology.” In the future, a large portion of the population will embrace wearable computing, and that will have a dramatic impact on how we shop and buy goods and services.

Whether it’s a smart watch that reads your email, a belt buckle that lets you answer your phone, or interactive glasses that display an Internet search via a virtual screen…our “fashionable” accessories will become powerful mini-computers, networked with other devices and accessing content in different ways. We’re also already beginning to see new location and proximity-based services like Field Trip, an app that lets you explore a new city by alerting you when you’re approaching something interesting. These technological innovations, and others, are set to drastically alter a traveler’s experience, and ultimately the industry of travel.

Coupled with mobility, a key component of this future reality is big data and the industry’s ability to collect it, analyze it and use it to create a new, more personal travel experience. Sabre already handles an exorbitant amount of data which we affectionately refer to as “mega data.” And we are using that vast data to unlock fresh insights for our customers so they can do more to personalize their service and offerings for their customers.

Because ultimately, consumers want the shopping, buying, and travel experience to be about them and what they want – not what the masses want.

Thanks to the advances we’re seeing in mobility and data analytics, travel companies including suppliers and travel agencies will be able to give travelers the highly personal, largely frictionless travel experience they desire.

 Originally written on: www.sabre.com/newsroom/.

About The Author
Greg Webb
President
Sabre Travel Network


Greg Webb is President of Sabre Travel Network.

 
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