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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Snapshots from HOSPACE 2014

11/24/2014
Opening photo from the newsletter:
Yeah, Baby! Rich, Henri Roelings, Frank and Emily Wolfe have the rare opportunity to capture a moment with the famed Austin Powers. 
 
Top photo:
HOSPA's own Carl Weldon, Mark Rupert Read, IT Director at Firmdale Hotels, Mark Teasdale, CTO, and Jim Stewart, Sales & Marketing Director of Acenticat pose for a photo good enough to frame at the HOSPACE Gala dinner.
 
(above left) - Rich and Fiona have a silhouette created while Carl cheers them on. I'm sure Rich will be framing and posting his in our office lobby very soon.
 
(above center) - Famous for their umbrella toting, the ladies from Keystep perform for the HOSPACE crowd.
 
(above right) - Arlene Ramirez, MBA, CHE, CHAE controller for The Clubs At Carlton Woods and HFTP VP, poses with Rich and Fiona at the HOSPACE Gala dinner.

Also look up #HOSPACE14 on Twitter for some others! (including one at 4 a.m.).
For more go to www.hospa.org
 
Photo credit - ROY STRUTT PHOTOGRAPHY
About The Author
Geneva Rinehart
SVP, Managing Editor
Hospitality Upgrade


Geneva Rinehart is the managing editor at Hospitality Upgrade. For two decades, she has followed the world of hospitality technology. On occasion she will chronicle hospitality technology issues, technology trends, and new technologies for Hospitality Upgrade on LinkedIn and Twitter: @genevarinehart

 
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