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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Five Functions to Use in Google Search Console

11/15/2017 Tagged as: Google, SEO
In May 2015, Google updated its webmaster tools formerly known as Google Webmaster Tools to Google Search Console after the company felt the name webmaster was outdated. Google offers a number of resources to tune your site's SEO functions as well as get important information about visitors and their activities while on the site. Generally, the Google Search Console allows you to gain varied insights on your website. 
 
To access the search console functions, you first need to verify the ownership of the site you intend to analyze. There are five ways of verifying domain name ownership and these are:
• Using Google Analytics
• Use Google tag manager account
• Upload a HTML file
• Sign in to domain name provider
• Add a HTML tag to the head of your site
Once you have completed the verification process, these five functions can be used from the console.
 
1. Search Appearance
This is a tool that allows you to see how your website looks on search results. This is important because you get a preview and know when you need to make any changes since the appearance and factors behind it can influence the click through rate. This section avails you the various options you have to correct or optimize factors like structured data, site links and HTML improvement.
 
2. Search Traffic
This is an important section that allows you to know the structure of your internal links, the domains which link to your site and analyzes the nature of your traffic. Through search analytics found here you’ll know popular queries, pages and devices. You’ll receive an extensive report showing the click through rate on mobile vs desktop, the average ranking of different pages and other crucial information.
 
3. Crawl 
This section gives you the feedback and data on various aspects Google found while crawling your site. It includes errors, issues on sitemaps, URL parameters and other performance based reports about your site.
 
4. Index Status
This is the section which tells you if the site is indexed on Google and if so how many pages from your site are listed. You get to know which pages have been blocked over robot.txt rules, which content keywords are being used and if new pages are being indexed.
 
5. Messaging
In this section you get a varied number of notifications from Google. The most crucial reports include any hacking incidents, new trends and if you have received any manual penalty.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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