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If Elon Musk Was A Hotelier
Posted: 09/25/2020

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.



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Five Functions to Use in Google Search Console

11/15/2017 Tagged as: Google, SEO
by Nimesh Dinubhai
In May 2015, Google updated its webmaster tools formerly known as Google Webmaster Tools to Google Search Console after the company felt the name webmaster was outdated. Google offers a number of resources to tune your site's SEO functions as well as get important information about visitors and their activities while on the site. Generally, the Google Search Console allows you to gain varied insights on your website. 
 
To access the search console functions, you first need to verify the ownership of the site you intend to analyze. There are five ways of verifying domain name ownership and these are:
• Using Google Analytics
• Use Google tag manager account
• Upload a HTML file
• Sign in to domain name provider
• Add a HTML tag to the head of your site
Once you have completed the verification process, these five functions can be used from the console.
 
1. Search Appearance
This is a tool that allows you to see how your website looks on search results. This is important because you get a preview and know when you need to make any changes since the appearance and factors behind it can influence the click through rate. This section avails you the various options you have to correct or optimize factors like structured data, site links and HTML improvement.
 
2. Search Traffic
This is an important section that allows you to know the structure of your internal links, the domains which link to your site and analyzes the nature of your traffic. Through search analytics found here you’ll know popular queries, pages and devices. You’ll receive an extensive report showing the click through rate on mobile vs desktop, the average ranking of different pages and other crucial information.
 
3. Crawl 
This section gives you the feedback and data on various aspects Google found while crawling your site. It includes errors, issues on sitemaps, URL parameters and other performance based reports about your site.
 
4. Index Status
This is the section which tells you if the site is indexed on Google and if so how many pages from your site are listed. You get to know which pages have been blocked over robot.txt rules, which content keywords are being used and if new pages are being indexed.
 
5. Messaging
In this section you get a varied number of notifications from Google. The most crucial reports include any hacking incidents, new trends and if you have received any manual penalty.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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