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The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.



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Five Functions to Use in Google Search Console

11/15/2017 Tagged as: Google, SEO
In May 2015, Google updated its webmaster tools formerly known as Google Webmaster Tools to Google Search Console after the company felt the name webmaster was outdated. Google offers a number of resources to tune your site's SEO functions as well as get important information about visitors and their activities while on the site. Generally, the Google Search Console allows you to gain varied insights on your website. 
 
To access the search console functions, you first need to verify the ownership of the site you intend to analyze. There are five ways of verifying domain name ownership and these are:
• Using Google Analytics
• Use Google tag manager account
• Upload a HTML file
• Sign in to domain name provider
• Add a HTML tag to the head of your site
Once you have completed the verification process, these five functions can be used from the console.
 
1. Search Appearance
This is a tool that allows you to see how your website looks on search results. This is important because you get a preview and know when you need to make any changes since the appearance and factors behind it can influence the click through rate. This section avails you the various options you have to correct or optimize factors like structured data, site links and HTML improvement.
 
2. Search Traffic
This is an important section that allows you to know the structure of your internal links, the domains which link to your site and analyzes the nature of your traffic. Through search analytics found here you’ll know popular queries, pages and devices. You’ll receive an extensive report showing the click through rate on mobile vs desktop, the average ranking of different pages and other crucial information.
 
3. Crawl 
This section gives you the feedback and data on various aspects Google found while crawling your site. It includes errors, issues on sitemaps, URL parameters and other performance based reports about your site.
 
4. Index Status
This is the section which tells you if the site is indexed on Google and if so how many pages from your site are listed. You get to know which pages have been blocked over robot.txt rules, which content keywords are being used and if new pages are being indexed.
 
5. Messaging
In this section you get a varied number of notifications from Google. The most crucial reports include any hacking incidents, new trends and if you have received any manual penalty.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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