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Today I continue my series on enterprise system pitfalls and discuss the problem of over abstraction. Be sure to read my previous post which lays the foundation for this series.

Are we getting the economic return we should be with new technology innovation? In this article, I’m starting a series reflecting on common weaknesses in enterprise systems development, and am going to try to unpack as concisely as I can these pitfalls we fall into.  We’ll analyze why we stumble into these problems, our struggle recognizing the root causes, and the results.

HU talks with Bob Diachenko, the cybersecurity expert who discovered the breach, about steps hotels can take to prevent data incidents

A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.



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Five Functions to Use in Google Search Console

11/15/2017 Tagged as: Google, SEO
by Nimesh Dinubhai
In May 2015, Google updated its webmaster tools formerly known as Google Webmaster Tools to Google Search Console after the company felt the name webmaster was outdated. Google offers a number of resources to tune your site's SEO functions as well as get important information about visitors and their activities while on the site. Generally, the Google Search Console allows you to gain varied insights on your website. 
 
To access the search console functions, you first need to verify the ownership of the site you intend to analyze. There are five ways of verifying domain name ownership and these are:
• Using Google Analytics
• Use Google tag manager account
• Upload a HTML file
• Sign in to domain name provider
• Add a HTML tag to the head of your site
Once you have completed the verification process, these five functions can be used from the console.
 
1. Search Appearance
This is a tool that allows you to see how your website looks on search results. This is important because you get a preview and know when you need to make any changes since the appearance and factors behind it can influence the click through rate. This section avails you the various options you have to correct or optimize factors like structured data, site links and HTML improvement.
 
2. Search Traffic
This is an important section that allows you to know the structure of your internal links, the domains which link to your site and analyzes the nature of your traffic. Through search analytics found here you’ll know popular queries, pages and devices. You’ll receive an extensive report showing the click through rate on mobile vs desktop, the average ranking of different pages and other crucial information.
 
3. Crawl 
This section gives you the feedback and data on various aspects Google found while crawling your site. It includes errors, issues on sitemaps, URL parameters and other performance based reports about your site.
 
4. Index Status
This is the section which tells you if the site is indexed on Google and if so how many pages from your site are listed. You get to know which pages have been blocked over robot.txt rules, which content keywords are being used and if new pages are being indexed.
 
5. Messaging
In this section you get a varied number of notifications from Google. The most crucial reports include any hacking incidents, new trends and if you have received any manual penalty.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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