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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Five Latest Internet Marketing Updates That Hoteliers Should Know

11/05/2018
Digital marketing,  also  known as  internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 
Here are 5 things that every hotel marketer should know. 
 
1. Google Search Algorithm Update for SEO
Though Google updates its algorithm so frequently, it has recently rolled out one of the biggest algorithm updates which is called “a broad core algorithm update.” The update is not based on single element and therefore, there is no specific way or trick that webmasters can opt to regain their website ranking. But your website must have quality and relevant web content to offer a great experience to the visitors. If you will analyze your Google analytics report, you will notice a drop in ranking of some sections of the website and on the other hand, website content may get higher ranking in SERPs. However, the effect of August Google update will be totally different on all sites and all webpages. 
 
2. Ad Strength Indicator by Google Ads
Google has recently launched a tool called ad strength indicator to assist advertisers in evaluating their ads before publishing. This new tool will measure display ads and responsive search on ‘Poor’ to ‘Excellent’ scale. It will evaluate the relevancy, diversity and quantity of ad copy in responsive search ads. You will also get suggestions like add more headlines. For hotel marketers, it will help in optimizing the performance of responsive text ads.   
 
3. Display Advertising
User-generated content is so regular and frequent in social media marketing. But, the latest trend in display marketing is spinning user-generated content into paid marketing. You should understand the customers usually do not trust paid advertising. You should take genuine content from your customers to promote them across different channels. This strategy was already adopted by many top brands. You should share your promotional campaign on social media sites like Instagram every day.   
 
4. Facebook Introduces New Video Ad Format
Facebook, the largest social media network, has released new video ad option called In-stream Reserve that will allow you to get more control on where you can show video advertisements. You can pick content packages in different categories like travel, hotel, fashion/beauty, sports, or entertainment. With In-stream ad unit, you can include 15 sec pre-roll/mid-roll ad unit throughout video on Facebook with image ads displayed below the video. The feature is the perfect option for hotels with a strong Facebook following and video content. You can use this video add corner to promote your hotel offers, deals and holiday packages.
 
5. Use Animated Typography for Designing
Animated typography designs which combine static text and pictures into enticing and effective videos are gaining huge popularity in today’s digital world. With interesting and engaging animation, you can generate good impressions on your website visitors. You can use impressive typography designs to highlight headlines and taglines throughout your hotel website. It is sure to attract attention toward your hotel website.
 
These latest trends in digital marketing will help you make a strong dominance in online hotel industry.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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