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The availability of NFC contactless payment (Restaurant POS, Front Desk, Kiosk), and NFC contactless access control (guest room doors, parking garages, elevators, meeting rooms, gyms, spas, front doors etc.) in hotels to reduce the need to touch shared surfaces that allow the transmission of coronavirus is both an urgent need, and an intelligent response, to one of the most significant issues that the hospitality industry has ever faced: coronavirus transmission and COVID-19 . Importantly also, NFC contactless, if widely implemented, would demonstrate that the hospitality industry has the well-being of its guests and employees front of mind once hotels start to emerge from lock-down. 

As millions across America practice social distancing, hotels and Convention and Visitor Bureaus (CVBs) are faced with the overall challenge of supporting their community and planning for the post-COVID-19 rebound. In addition to working directly with meeting planners, CVBs often report and forecast tourism for the entire community. CVBs play an integral role in the education and knowledge of upcoming events and trends in their community.

Shine is that light within you. It motivates us and it brightens our path. When we are down, afraid or experiencing unknown territory, it is what you say to yourself (your beliefs and thoughts) that determines if your light will stay bright or fade. 

Amid the global COVID-19 pandemic, Hospitality Financial and Technology Professionals (HFTP) announced last Wednesday during a press conference to industry media that the organization will consolidate its three major annual events to one location over a four-day period in October, and will call it, “The Best of HFTP.” 

2020 is a year like no other — at least we hope so. At the end of 2019, who could have imagined what would happen to our industry. Smart hoteliers were planning for the possibility of a small downturn. Smarter hoteliers were considering how to steal share before a downturn took hold. Either way, a global pandemic was not in anyone’s plans.



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Five Latest Internet Marketing Updates That Hoteliers Should Know

11/05/2018
by Nimesh Dinubhai
Digital marketing,  also  known as  internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 
Here are 5 things that every hotel marketer should know. 
 
1. Google Search Algorithm Update for SEO
Though Google updates its algorithm so frequently, it has recently rolled out one of the biggest algorithm updates which is called “a broad core algorithm update.” The update is not based on single element and therefore, there is no specific way or trick that webmasters can opt to regain their website ranking. But your website must have quality and relevant web content to offer a great experience to the visitors. If you will analyze your Google analytics report, you will notice a drop in ranking of some sections of the website and on the other hand, website content may get higher ranking in SERPs. However, the effect of August Google update will be totally different on all sites and all webpages. 
 
2. Ad Strength Indicator by Google Ads
Google has recently launched a tool called ad strength indicator to assist advertisers in evaluating their ads before publishing. This new tool will measure display ads and responsive search on ‘Poor’ to ‘Excellent’ scale. It will evaluate the relevancy, diversity and quantity of ad copy in responsive search ads. You will also get suggestions like add more headlines. For hotel marketers, it will help in optimizing the performance of responsive text ads.   
 
3. Display Advertising
User-generated content is so regular and frequent in social media marketing. But, the latest trend in display marketing is spinning user-generated content into paid marketing. You should understand the customers usually do not trust paid advertising. You should take genuine content from your customers to promote them across different channels. This strategy was already adopted by many top brands. You should share your promotional campaign on social media sites like Instagram every day.   
 
4. Facebook Introduces New Video Ad Format
Facebook, the largest social media network, has released new video ad option called In-stream Reserve that will allow you to get more control on where you can show video advertisements. You can pick content packages in different categories like travel, hotel, fashion/beauty, sports, or entertainment. With In-stream ad unit, you can include 15 sec pre-roll/mid-roll ad unit throughout video on Facebook with image ads displayed below the video. The feature is the perfect option for hotels with a strong Facebook following and video content. You can use this video add corner to promote your hotel offers, deals and holiday packages.
 
5. Use Animated Typography for Designing
Animated typography designs which combine static text and pictures into enticing and effective videos are gaining huge popularity in today’s digital world. With interesting and engaging animation, you can generate good impressions on your website visitors. You can use impressive typography designs to highlight headlines and taglines throughout your hotel website. It is sure to attract attention toward your hotel website.
 
These latest trends in digital marketing will help you make a strong dominance in online hotel industry.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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