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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Converting Accountability Into Top Productivity

10/26/2015

Anything sustainable has a process associated with it. Processes allow us to repeat performance, and good processes are formulas for ongoing success. As a leader, one of your main jobs is to grow the productivity of your people. You always hear not to sweat the small stuff, and yet it is the small stuff that eats our time. Every organization has this challenge. There's already too much on our never-ending to-do lists, so we tend to react to what matters next rather than what matters most. In the chaos of every day, we tend to do, not think. This means we end up constantly correcting our course — an expensive approach to business.

The good news? We have created a formula for optimal productivity. It's called TPM: Think. Prepare. Move. No, it is not brain surgery and if you get your team to consistently use this process, you will be surprised by the results.

TPM: The Optimal Productivity Formula

Thinking and preparing is a habit we don't teach people. The boss says, "This is what I want," and everyone runs like a shotgun went off, forgetting to stop and think through how best to deliver. Think of the impact: people do things twice instead of once, or don't deliver on the expectation because they didn't take the time to fully understand and think through it.

Stopping to think allows people to prioritize and ask: what is our ultimate goal and how can we get it done most effectively? Preparation catches potential problems and streamlines execution. In the end, thought and preparation actually save time. Stop reacting. Start anticipating. To prevent backtracking and re-dos, it's time to teach your people how to TPM: Think. Prepare. Move. 

 
TPM for Optimal Productivity
THINK
Stop & Consider
1.      What must I deliver?
2.      What will I need to learn and understand first?
3.      What materials, support and information will I need?
4.      What matters most?
PREPARE
Gather & Plan
1.      What needs to happen?
2.      What processes will I use?
3.      Who else needs to be involved?
4.      What is my plan?
5.      What else?
MOVE
Execute & Review
1.      Work the plan. If you wait until circumstances are 100% perfect, you will never get started.
2.      Track your progress
3.      Stay focused on what matters most
4.      Stay agile
5.      Sometimes new information requires plan modification. Be proactive to what needs to change.























 
The Lesson

Sometimes we get lucky. And yet, luck favors the prepared. TPM for Optimal Productivity helps leaders identify where their teams spend time and how to improve their processes. Every process within an organization should include all three elements to be effective. Have you blocked time to think, prepare and move — both for yourself and for the people in your organization? Use TPM to break down where you spend the majority of your time and find balance to bring about optimal productivity in your people.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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