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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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Converting Accountability Into Top Productivity

10/26/2015

Anything sustainable has a process associated with it. Processes allow us to repeat performance, and good processes are formulas for ongoing success. As a leader, one of your main jobs is to grow the productivity of your people. You always hear not to sweat the small stuff, and yet it is the small stuff that eats our time. Every organization has this challenge. There's already too much on our never-ending to-do lists, so we tend to react to what matters next rather than what matters most. In the chaos of every day, we tend to do, not think. This means we end up constantly correcting our course — an expensive approach to business.

The good news? We have created a formula for optimal productivity. It's called TPM: Think. Prepare. Move. No, it is not brain surgery and if you get your team to consistently use this process, you will be surprised by the results.

TPM: The Optimal Productivity Formula

Thinking and preparing is a habit we don't teach people. The boss says, "This is what I want," and everyone runs like a shotgun went off, forgetting to stop and think through how best to deliver. Think of the impact: people do things twice instead of once, or don't deliver on the expectation because they didn't take the time to fully understand and think through it.

Stopping to think allows people to prioritize and ask: what is our ultimate goal and how can we get it done most effectively? Preparation catches potential problems and streamlines execution. In the end, thought and preparation actually save time. Stop reacting. Start anticipating. To prevent backtracking and re-dos, it's time to teach your people how to TPM: Think. Prepare. Move. 

 
TPM for Optimal Productivity
THINK
Stop & Consider
1.      What must I deliver?
2.      What will I need to learn and understand first?
3.      What materials, support and information will I need?
4.      What matters most?
PREPARE
Gather & Plan
1.      What needs to happen?
2.      What processes will I use?
3.      Who else needs to be involved?
4.      What is my plan?
5.      What else?
MOVE
Execute & Review
1.      Work the plan. If you wait until circumstances are 100% perfect, you will never get started.
2.      Track your progress
3.      Stay focused on what matters most
4.      Stay agile
5.      Sometimes new information requires plan modification. Be proactive to what needs to change.























 
The Lesson

Sometimes we get lucky. And yet, luck favors the prepared. TPM for Optimal Productivity helps leaders identify where their teams spend time and how to improve their processes. Every process within an organization should include all three elements to be effective. Have you blocked time to think, prepare and move — both for yourself and for the people in your organization? Use TPM to break down where you spend the majority of your time and find balance to bring about optimal productivity in your people.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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