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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Five Ways Chatbot Will Improve Your Website

10/08/2018
There are several functions you can add to your website which while minor will improve the website's and business' effectiveness by a great margin. A chatbot is one of those functions and it brings both the business and customers a number of real benefits. The idea of having a website is so that you can reach customers at their convenience and be easily accessible with information about your services. A chatbot takes this further allowing for communication between the two parties.
 



1. Real-time, Fast and Convenient Communication
A chatbot provides real-time communication between you and your guest or website visitor. This could be a current customer or a prospective one. Any inquiries can be easily addressed allowing you to provide faster and reliable service. This increases the business' credibility and rating. The customer does not have to stop other activities to hear from you and it can take place anywhere.
 
2. No Costs 
A chatbot allows you to provide customer service and support at no cost to the business or customer. There are no infrastructure costs and ensuring there are enough lines and people manning them. The customers do not also face phone costs in opting for billed customer care service lines. 
 
3. Gain Useful Data
With a chatbot on your site, you can easily get to collect a great deal of useful information from visitors who use it. Such information includes their location, the device used, time spent on your website, number of visits and the source that brought them to your site. All this data is useful information to help you understand the type of people responding more to your product's as well as understand where your marketing is effective and where it fails.
 
4. Building Relationships
A chatbot is an effective and easy way to build meaningful relationships with guests. By delivering effective service and guiding them through their purchases, visitors are satisfied and develop an attachment to your brand. This creates chances for future purchases.
 
5. More Sales
Ultimately, a chatbot leads to more sales. Whether, it is with a prospective or a returning guest. The fast response and supply offered provides a platform for persuasion and demonstrating why your company is the right pick. This increases conversions and results in more sales.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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