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Today I continue my series on enterprise system pitfalls and discuss the problem of over abstraction. Be sure to read my previous post which lays the foundation for this series.

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HU talks with Bob Diachenko, the cybersecurity expert who discovered the breach, about steps hotels can take to prevent data incidents

A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.



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Five Ways Chatbot Will Improve Your Website

10/08/2018
by Nimesh Dinubhai
There are several functions you can add to your website which while minor will improve the website's and business' effectiveness by a great margin. A chatbot is one of those functions and it brings both the business and customers a number of real benefits. The idea of having a website is so that you can reach customers at their convenience and be easily accessible with information about your services. A chatbot takes this further allowing for communication between the two parties.
 



1. Real-time, Fast and Convenient Communication
A chatbot provides real-time communication between you and your guest or website visitor. This could be a current customer or a prospective one. Any inquiries can be easily addressed allowing you to provide faster and reliable service. This increases the business' credibility and rating. The customer does not have to stop other activities to hear from you and it can take place anywhere.
 
2. No Costs 
A chatbot allows you to provide customer service and support at no cost to the business or customer. There are no infrastructure costs and ensuring there are enough lines and people manning them. The customers do not also face phone costs in opting for billed customer care service lines. 
 
3. Gain Useful Data
With a chatbot on your site, you can easily get to collect a great deal of useful information from visitors who use it. Such information includes their location, the device used, time spent on your website, number of visits and the source that brought them to your site. All this data is useful information to help you understand the type of people responding more to your product's as well as understand where your marketing is effective and where it fails.
 
4. Building Relationships
A chatbot is an effective and easy way to build meaningful relationships with guests. By delivering effective service and guiding them through their purchases, visitors are satisfied and develop an attachment to your brand. This creates chances for future purchases.
 
5. More Sales
Ultimately, a chatbot leads to more sales. Whether, it is with a prospective or a returning guest. The fast response and supply offered provides a platform for persuasion and demonstrating why your company is the right pick. This increases conversions and results in more sales.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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