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The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.



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Five Ways Chatbot Will Improve Your Website

10/08/2018
There are several functions you can add to your website which while minor will improve the website's and business' effectiveness by a great margin. A chatbot is one of those functions and it brings both the business and customers a number of real benefits. The idea of having a website is so that you can reach customers at their convenience and be easily accessible with information about your services. A chatbot takes this further allowing for communication between the two parties.
 



1. Real-time, Fast and Convenient Communication
A chatbot provides real-time communication between you and your guest or website visitor. This could be a current customer or a prospective one. Any inquiries can be easily addressed allowing you to provide faster and reliable service. This increases the business' credibility and rating. The customer does not have to stop other activities to hear from you and it can take place anywhere.
 
2. No Costs 
A chatbot allows you to provide customer service and support at no cost to the business or customer. There are no infrastructure costs and ensuring there are enough lines and people manning them. The customers do not also face phone costs in opting for billed customer care service lines. 
 
3. Gain Useful Data
With a chatbot on your site, you can easily get to collect a great deal of useful information from visitors who use it. Such information includes their location, the device used, time spent on your website, number of visits and the source that brought them to your site. All this data is useful information to help you understand the type of people responding more to your product's as well as understand where your marketing is effective and where it fails.
 
4. Building Relationships
A chatbot is an effective and easy way to build meaningful relationships with guests. By delivering effective service and guiding them through their purchases, visitors are satisfied and develop an attachment to your brand. This creates chances for future purchases.
 
5. More Sales
Ultimately, a chatbot leads to more sales. Whether, it is with a prospective or a returning guest. The fast response and supply offered provides a platform for persuasion and demonstrating why your company is the right pick. This increases conversions and results in more sales.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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