Tech Talk

Recent posts

Enterprise System Pitfalls: Summary
Today I’m wrapping up a series of posts on the broad topic of Enterprise System Pitfalls. In this series, my hope was to help shed light on the primary problems that cause us to miss budgets, fall short on capabilities, or completely fail when implementing an enterprise system. 

The Year in Review
 
As 2019 comes to a close, it’s time to count our blessings. One of mine has been the privilege (and fun!) of being able to reach out to so many interesting companies and get them to tell me what they’re doing that’s different, disruptive, and game-changing. The list of things I have to write about in future columns has only gotten longer in the nine months since I started writing this column.

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money



want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.

x
 

Five Ways Chatbot Will Improve Your Website

10/08/2018
by Nimesh Dinubhai
There are several functions you can add to your website which while minor will improve the website's and business' effectiveness by a great margin. A chatbot is one of those functions and it brings both the business and customers a number of real benefits. The idea of having a website is so that you can reach customers at their convenience and be easily accessible with information about your services. A chatbot takes this further allowing for communication between the two parties.
 



1. Real-time, Fast and Convenient Communication
A chatbot provides real-time communication between you and your guest or website visitor. This could be a current customer or a prospective one. Any inquiries can be easily addressed allowing you to provide faster and reliable service. This increases the business' credibility and rating. The customer does not have to stop other activities to hear from you and it can take place anywhere.
 
2. No Costs 
A chatbot allows you to provide customer service and support at no cost to the business or customer. There are no infrastructure costs and ensuring there are enough lines and people manning them. The customers do not also face phone costs in opting for billed customer care service lines. 
 
3. Gain Useful Data
With a chatbot on your site, you can easily get to collect a great deal of useful information from visitors who use it. Such information includes their location, the device used, time spent on your website, number of visits and the source that brought them to your site. All this data is useful information to help you understand the type of people responding more to your product's as well as understand where your marketing is effective and where it fails.
 
4. Building Relationships
A chatbot is an effective and easy way to build meaningful relationships with guests. By delivering effective service and guiding them through their purchases, visitors are satisfied and develop an attachment to your brand. This creates chances for future purchases.
 
5. More Sales
Ultimately, a chatbot leads to more sales. Whether, it is with a prospective or a returning guest. The fast response and supply offered provides a platform for persuasion and demonstrating why your company is the right pick. This increases conversions and results in more sales.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
Comments
Blog post currently doesn't have any comments.
Leave comment



 Security code