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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Top 3 Hospitality Must-haves to be in the Techy Trend

09/20/2016

The hotel industry is no different today than it was hundreds of years ago. Travelers still want a first-class product at the cheapest price possible, with ultimate customer service. The only thing that has really changed is the means in which we provide it. As advances in technology continue to rack the hospitality industry, owners and general managers are fervently scrambling to keep up with new technological trends.  Let’s face it, that “unique and novel” experience doesn’t just happen on its own and today includes a variety of technological trends. 

Mobility tops the list of technology trends that are a must for every hotel – independent or otherwise. Today’s customers want to browse hotels, compare prices, read reviews and finally book rooms all from their tablets or cell phones. Everyone is on the go, go, go and no one has time to be sitting at a desktop for anything other than required work; especially now that everything can be done within minutes from your phone. I can easily say that in the last two years, the majority of my travel plans; whether it was flights or hotel rooms, was searched for and booked from my cell phone. 

Direct bookings are also high on the rise and is definitely the marketing trend to look at right now.  Hotels that have their own website, apart from the brand website, have the ability to be custom designed to avoid the “one size fits all” template that was once the norm. Hotel owners are seeking the professional services of Web designers to create masterpiece websites loaded with features like direct booking links, virtual tours and dropdowns for everything from dining and entertainment to local attractions. 

Social media marketing hit the hospitality industry with a storm. If your hotel is not blogged on, shared, reviewed or liked on social media sites like Facebook, Twitter or Instagram, then you are definitely out of the loop. TripAdvisor is every traveler’s go-to resource to review and research hotel and vacation destinations. Social media sites like Facebook and Twitter are right behind TripAdvisor, allowing customers to interact with other guests and read up-to-the-minute news on upcoming specials and events. 

These are just the top three techy trends that are a must. But these do not even skim the water.  Wearable technology, mobile keys and PMS technology are next on the must have list. Is your hotel a part of the technology trend? If not, consider revising your marketing strategies; now more than ever before the next storm comes in. 

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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