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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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Top 3 Hospitality Must-haves to be in the Techy Trend

09/20/2016

The hotel industry is no different today than it was hundreds of years ago. Travelers still want a first-class product at the cheapest price possible, with ultimate customer service. The only thing that has really changed is the means in which we provide it. As advances in technology continue to rack the hospitality industry, owners and general managers are fervently scrambling to keep up with new technological trends.  Let’s face it, that “unique and novel” experience doesn’t just happen on its own and today includes a variety of technological trends. 

Mobility tops the list of technology trends that are a must for every hotel – independent or otherwise. Today’s customers want to browse hotels, compare prices, read reviews and finally book rooms all from their tablets or cell phones. Everyone is on the go, go, go and no one has time to be sitting at a desktop for anything other than required work; especially now that everything can be done within minutes from your phone. I can easily say that in the last two years, the majority of my travel plans; whether it was flights or hotel rooms, was searched for and booked from my cell phone. 

Direct bookings are also high on the rise and is definitely the marketing trend to look at right now.  Hotels that have their own website, apart from the brand website, have the ability to be custom designed to avoid the “one size fits all” template that was once the norm. Hotel owners are seeking the professional services of Web designers to create masterpiece websites loaded with features like direct booking links, virtual tours and dropdowns for everything from dining and entertainment to local attractions. 

Social media marketing hit the hospitality industry with a storm. If your hotel is not blogged on, shared, reviewed or liked on social media sites like Facebook, Twitter or Instagram, then you are definitely out of the loop. TripAdvisor is every traveler’s go-to resource to review and research hotel and vacation destinations. Social media sites like Facebook and Twitter are right behind TripAdvisor, allowing customers to interact with other guests and read up-to-the-minute news on upcoming specials and events. 

These are just the top three techy trends that are a must. But these do not even skim the water.  Wearable technology, mobile keys and PMS technology are next on the must have list. Is your hotel a part of the technology trend? If not, consider revising your marketing strategies; now more than ever before the next storm comes in. 

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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