Tech Talk

Recent posts

Definitely Doug 10/18/19
Posted: 12/06/2019

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Definitely Doug 12/6/19
Posted: 12/06/2019

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

Definitely Doug 11/15/19
Posted: 11/15/2019

Every time I turn around these days, I see a new vendor or product promising something called a complete Guest Experience Management, Guest Journey Management, or Guest Engagement (or some variation on those words). This week I looked at some of the emerging products claiming to be in this space, both to try to better understand it, and to see what promising ideas it may hold.



want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.

x
 

Top 3 Hospitality Must-haves to be in the Techy Trend

09/20/2016
by Nimesh Dinubhai

The hotel industry is no different today than it was hundreds of years ago. Travelers still want a first-class product at the cheapest price possible, with ultimate customer service. The only thing that has really changed is the means in which we provide it. As advances in technology continue to rack the hospitality industry, owners and general managers are fervently scrambling to keep up with new technological trends.  Let’s face it, that “unique and novel” experience doesn’t just happen on its own and today includes a variety of technological trends. 

Mobility tops the list of technology trends that are a must for every hotel – independent or otherwise. Today’s customers want to browse hotels, compare prices, read reviews and finally book rooms all from their tablets or cell phones. Everyone is on the go, go, go and no one has time to be sitting at a desktop for anything other than required work; especially now that everything can be done within minutes from your phone. I can easily say that in the last two years, the majority of my travel plans; whether it was flights or hotel rooms, was searched for and booked from my cell phone. 

Direct bookings are also high on the rise and is definitely the marketing trend to look at right now.  Hotels that have their own website, apart from the brand website, have the ability to be custom designed to avoid the “one size fits all” template that was once the norm. Hotel owners are seeking the professional services of Web designers to create masterpiece websites loaded with features like direct booking links, virtual tours and dropdowns for everything from dining and entertainment to local attractions. 

Social media marketing hit the hospitality industry with a storm. If your hotel is not blogged on, shared, reviewed or liked on social media sites like Facebook, Twitter or Instagram, then you are definitely out of the loop. TripAdvisor is every traveler’s go-to resource to review and research hotel and vacation destinations. Social media sites like Facebook and Twitter are right behind TripAdvisor, allowing customers to interact with other guests and read up-to-the-minute news on upcoming specials and events. 

These are just the top three techy trends that are a must. But these do not even skim the water.  Wearable technology, mobile keys and PMS technology are next on the must have list. Is your hotel a part of the technology trend? If not, consider revising your marketing strategies; now more than ever before the next storm comes in. 

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
Comments
Blog post currently doesn't have any comments.
Leave comment



 Security code