Tech Talk

Recent posts

Love
Posted: 10/23/2020

"Friendship often ends in love, and love in friendship never ends. "

We’re hardly out of the woods with COVID-19, and that means many properties will have to make do with a customer base mostly derived from local leisure, staycations and workcations from drive-to markets. With fewer overall guests, outside of cost savings efforts we must simultaneously look at maximizing the revenue per available guest (RevPAG), and there’s no better way to go about this than by sharpening your use of the PMS.

This is the last issue of Siegel Sez before this year’s CYBER HITEC event. HITEC is an event I have not missed in 30 years, and historically it has always been a great place to find innovation.

Toxicity Kills
Posted: 10/07/2020

It doesn’t matter if it is toxins in your physical environment or toxins in your mental environment. This stuff kills! 

It’s said that when someone’s mindset shifts, everything around them can change at the same time, and in our current setting, the importance of being in the right headspace, both personally and as an organization, can’t be discussed enough.



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Top 3 Hospitality Must-haves to be in the Techy Trend

09/20/2016
by Nimesh Dinubhai

The hotel industry is no different today than it was hundreds of years ago. Travelers still want a first-class product at the cheapest price possible, with ultimate customer service. The only thing that has really changed is the means in which we provide it. As advances in technology continue to rack the hospitality industry, owners and general managers are fervently scrambling to keep up with new technological trends.  Let’s face it, that “unique and novel” experience doesn’t just happen on its own and today includes a variety of technological trends. 

Mobility tops the list of technology trends that are a must for every hotel – independent or otherwise. Today’s customers want to browse hotels, compare prices, read reviews and finally book rooms all from their tablets or cell phones. Everyone is on the go, go, go and no one has time to be sitting at a desktop for anything other than required work; especially now that everything can be done within minutes from your phone. I can easily say that in the last two years, the majority of my travel plans; whether it was flights or hotel rooms, was searched for and booked from my cell phone. 

Direct bookings are also high on the rise and is definitely the marketing trend to look at right now.  Hotels that have their own website, apart from the brand website, have the ability to be custom designed to avoid the “one size fits all” template that was once the norm. Hotel owners are seeking the professional services of Web designers to create masterpiece websites loaded with features like direct booking links, virtual tours and dropdowns for everything from dining and entertainment to local attractions. 

Social media marketing hit the hospitality industry with a storm. If your hotel is not blogged on, shared, reviewed or liked on social media sites like Facebook, Twitter or Instagram, then you are definitely out of the loop. TripAdvisor is every traveler’s go-to resource to review and research hotel and vacation destinations. Social media sites like Facebook and Twitter are right behind TripAdvisor, allowing customers to interact with other guests and read up-to-the-minute news on upcoming specials and events. 

These are just the top three techy trends that are a must. But these do not even skim the water.  Wearable technology, mobile keys and PMS technology are next on the must have list. Is your hotel a part of the technology trend? If not, consider revising your marketing strategies; now more than ever before the next storm comes in. 

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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